This was green-lighted by NBC Sports.
The actual, 30 Rockefeller Plaza, Peacock Network.
Ergo, for the Comcast areas, they know damn well who has continued to watch, and who has stopped watching.
And what advertising demos are most impacted.
i worked for an investment bank on the 48th floor of that building :) it was nice but got tiresome after a number of years of commuting.