Posted on 02/08/2016 5:46:58 AM PST by hiho hiho
Berlin (AFP) - For its users, Adblock Plus stands as a bulwark against intrusive advertising. But websites dependent on advertising revenue to remain free-of-charge see the open source software as a scourge.
Now the German firm behind Adblock Plus is taking a more conciliatory tack, reaching out to its adversaries to find an "acceptable" level and form of advertising on the net.
Adblock Plus' owners, Eyeo, have dubbed the discussions surrounding its plans to set up an independent committee for acceptable advertising as "Camp David", alluding to a 1978 peace agreement between Israel and Egypt.
And that gives an idea of the scope of the difficulties in getting Internet publishers, advertisers and ad-blockers to sit around the same table and talk.
Developed 10 years ago and downloaded hundreds of millions of times, the open-source software Adblock Plus is one of the most popular ad-blocking programmes, aimed at preventing intrusive adverts from popping up on the screen and tracking a user's search history for commercial ends.
Its rising popularity is a red rag to a bull for Internet websites that can only remain free thanks to revenues from advertisers.
Adobe and Pagefair, which help Internet sites circumvent the blockers, have estimated that nearly $22 billion in revenues were lost globally last year as a result of ad-blocking software.
--------- "Clearly, Eyeo's primary aim is to get its hands on a share of the advertising revenues."
(Excerpt) Read more at news.yahoo.com ...
Exactly.
Because it’s so simple to install adblock.
I’ve had Adblock (and others) for years, but the commercial developers always seem to be a generation of tricks ahead of it.
They are worried that a browser being developed, BRAVE, will steal their thunder.
bkmk
An erudite response...
I’m going to give UBLOCK a test drive. Do you have both ABP and UBLOCK installed or just UBLOCK?
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