He’s not a nice man.
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No, he’s not, but I think it serves Trump’s purpose to say that he is. It makes the sting that much more severe.
Actually, Trump is considered a good guy by people who know him. I was at Trump Tower a few weeks ago when Trump himself was holding court in the Grill and his busboys and waiters were singing his praises to the tourists who were gawking at him. He’s considered a very good employer.