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The powers behind the news were uniformly run by companies that were pro-Vietnam War. The protests were covered and they were anything but very small, other than in their infancy.

The protests took a while to get started precisely because the press was pro-Vietnam War. The American people were presented zero coverage that was anti-war for a long time before negative coverage started slipping through.

Here is Newsweek’s coverage: http://clickamericana.com/eras/1960s/the-vietnam-war-as-seen-on-newsweek-magazine-covers-1965-1973

During a bombing halt in September 1967, Harrison E. Salisbury of the New York Times became the first correspondent from a major U.S. newspaper to go to North Vietnam.

His reporting of the bombing damage to civilian targets forced the Pentagon to admit that accidents and “collateral damage” had occurred during the bombing campaign.

For his effort, Salisbury received heavy condemnation and criticism from his peers, the administration, and the Pentagon.