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The Hamburglar is now a hipster doofus.

[Cowboy Bob]

I figured he would be black.

[AppyPappy]

Turdburglar is more like it.

[GeronL]

Are they trying to turn off even more of their customers?

[Red Badger]

Looks like the Green Hornet.............where's Kato?...................

[Southside_Chicago_Republican]

“...a suburban Dad.”

Well, at least he is straight....maybe.

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Some of the comments after the article are hilarious. It makes me think that not all of NPR’s audience are brain-dead lefties.

[Sybeck1]

The new Grimace will be a lesbian

[lee martell]

The Shake Shack sounds like a place in Old Downtown that rents single rooms by the hour.

[DesertRhino]

I had one of those Sirloin Third Pound Burgers. I liked it a lot. It’s a good change to the menu and despite all the 5 guys, in and outs, etc,,, it sure will be nice to find at some nowhere random exit in west Texas, or in some place that has a subway inside a convenience store, and a McDonalds, and little else.

I wish they would use that meat patty to update the Big Mac.

[lee martell]

Well, if we have to go retro, I say bring back The Frito Bandito! Ole!

[frithguild]

Is he a thug?

[Opinionated Blowhard]

The unveiling of the handsome Hamburglar comes as McDonald's struggles to reinvent itself.

If this is an example of what they are betting on to revive their fortunes, they are doomed.

[VanDeKoik]

Look, sweetie, I could pull off the burglar look far better. i would bring in a flash mob and do a whole Occupy McDonald theme.....Oh nevermind, why would I want to steal that junk anyway. It would be like I'm doing THEM a favor. Ugh! I think i'll just open up a vegan locally-sourced soy burger shoppe down the street.

[Bloody Sam Roberts]

I thought I recognized Ronald's voice in that commercial. Squire Fridell;

[Cicero]

Michelle said that the old Hamburglar was too fat. He gave the kids bad ideas!

[Crim]

Why didnt they just use the last one?

[BenLurkin]

It could be worse....

[cicero2k]

This move also reflects society, not just business.

McDonalds used to be haven where families could bring children. They built many playgrounds attached to their restaurants.

This was not enough, McDonald customers flocked to Chiplote-Panera-Smashburger.

Possibly, because entertaining children is not an issue, since they are no longer being had.

[dragonblustar]

[elcid1970]

Looks like what you don’t want to see lurking around a schoolyard.

What was wrong with the original characters? Hamburglar was harmless compared with this creep.