Posted on 05/05/2015 3:51:10 PM PDT by ilovesarah2012
As several small businesses have made headlines recently by rejecting lesbian and gay customers, Wells Fargo is trying to publicly embrace the LGBT community and attract their business.
On Monday, the bank will release nine different TV commercials in markets across the country, featuring a diverse range of people. One of the ads will show a lesbian couple learning sign language because they're adopting a hearing-impaired child. The ad is the first of its kind for the banking industry.
"The notion of all of these ads is really telling stories to create a sense of togetherness," said Jamie Moldafsky, chief marketing officer for Wells Fargo. She said one out of every three households in the country is a Wells Fargo customer, and the company wanted its ads to reflect the diversity of all its customers.
Other ads will show a Hispanic truck driver and his daughter, an older African-American woman and her friends, and two others feature families of Asian descent.
"Our hope is that in doing this we can talk to our customers more and engage with them about what's important to them," Moldafsky said.
While Wells Fargo isn't the first corporate company to showcase LGBT relationships in ads, it is the first American bank to do so in a national campaign. The closest has been TD Bank, which rolled out a national campaign in 2013 in its native Canada, which featured a variety of different same-sex couples.
(Excerpt) Read more at wyff4.com ...
Another reason to hate banks, especially WF.
Dumped my accounts with them and went with a small local bank about a year ago.
Glad I did.
“The notion of all of these ads is really telling stories to create a sense of togetherness,” said Jamie Moldafsky///
She’s right. I’ll have a sense of togetherness with any banker that doesn’t do this nonsense.
Me, too. It was disgusting. Pandora has been doing so many of these commercials I’ve decided they must be exclusively for lesbians, and therefore I’m not their target audience.
Did they go with scrubbed-up attractive lesbians ready for a threesome, or did they go with the realistic approach and troll some local hog farm for Ravensbruk camp guard lookalikes?
Let’s see....Asian....check.
Black.....check. Lesbian.......check. Female.....triple check.
What’s missing here? What could it be, what could it be.....
If they were truly interested in accurately reflecting diversity only 3% of the ads would feature homos.
Pro gay propaganda ad. What other banks are good?
Destroying the traditional family, one checking account at a time.
I’d bet five bucks they picked a fairly attractive, “normal” looking lesbian couple to feature in their ad. If they really wanted to highlight diversity, they would put a couple of the flannel shirt clad trucker-looking dykes that hang out at the lesbian bar down the street from me in their ad.
More like 1.7% at the last scientific count. So they're pandering to less than 2% of the population and pissing off 98%. Good marketing decision. I'm glad I'm done with them.
Ding! Ding! Ding! We have a winner!
Companies will do anything to bring in the money, even destroy traditional values.
Saw it a week ago. The happy Couple were buying, err Adopting a Deaf Child.
In sign Language, “we’re your new Mommies”.
Since I only had ONE Mommy, I was a bit confused. LOL
Why yes, they did.
Look at the Passenger’s hands, Gag...
Wells Fago
Brake them up.
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