Well if they have started talking on that level, it’s time to tell them they are going to hell. The gloves are off.
If that's "taking off the gloves", we are truly doomed to just sit back and watch. Most of them don't believe in Hell or don't think they may be candidates. The threat isn't ours to make and it is ineffectual. Until we are every bit as activist as they are, we may as well be sitting on our thumbs.