Too much money is never enough...
IMO where money kicks in is with the Clinton hangers on, just as with all campaigns—such as the Romney operatives even now.
They make millions off of their cut of the advertising and always want to be in the mix for that—and then maximize the amount spent on advertising for the same reason.
Thus they always tell their “properties” that they are competitive and that they can and must raise gargantuan amounts of money.
As a downside consolation are they pointing out that unspent funds can go right into the Clinton slush fund? Sure, I imagine so. But I don’t think that is the motivating factor for Hillary, at least, to condescend to offering us another opportunity to have the benefit of her presidency.