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Ted Cruz Should Try Speaking to People Instead of at Them
National Review ^ | 03/24/2015 | Charles C.W. Cooke

Posted on 03/24/2015 6:43:35 AM PDT by SeekAndFind

Until early 2013, I had never heard Ted Cruz speak. I knew who he was, of course, and I was aware of what he purported to stand for. I knew, too, that he had done yeoman’s work on the seminal Second Amendment case D.C. v. Heller, and for that I was grateful. But, for all the hype that he was generating in the tight-knit circles of the Right, I had picked up his words only in magazines, television transcripts, and the occasional amicus brief.

On January 26, 2013, at just around lunchtime, that changed. In the ballroom of Washington D.C.’s Omni Shoreham Hotel, I watched Cruz make his pitch. Republicans, Cruz argued, should “unabashedly” be the “party of growth.” Moreover, he added, they should commit to a bold agenda that, inter alia, included the root and branch repeal of Obamacare; a flat rejection of new gun-control measures; a healthy skepticism toward any immigration bill that was sponsored by Chuck Schumer; a steadfast opposition to tax increases; the insistence that the legislature was as important as the executive branch; and the presumption that the “47” percent of voters who do not pay income taxes are not a liability to be dismissed but are future conservative voters. With these positions I agreed — and wholeheartedly.

And yet, I hated every single moment of the address. Why? Well, because for all his obvious talent Cruz’s rhetorical style frankly makes my hair curl a little. Striking a pose that lands somewhere between the oleaginousness of a Joel Osteen and the self-assuredness of a midwestern vacuum-cleaner salesman, Cruz delivers his speeches as might a mass-market motivational speaker in an Atlantic City Convention Center. The country, he tells his audiences rather obsequiously, will be saved by “people like you” — people, that is, who are willing to text the word “Constitution” to the number 33733, and to contribute generously to his political action committee. America, meanwhile, is held to be in grave trouble, and it needs to be rescued, NOW. There is potential everywhere, Cruz notes; if only we could tap into it — if only we would believe.

Previewing his speech this morning, NBC’s Kasie Hunt proposed that Cruz’s announcement was likely “to sound & look like a megachurch sermon.” And so, predictably, it did. Aware that he was speaking to a larger audience than usual, Cruz attempted to broaden his appeal. Gone were the hit-you-over-the-head insistences that he is the most conservative person in the world; in came the personal biography and an intimate discussion of faith. Out went the inside-baseball of intramural right-wing disputes; in their place came adumbrations of a national campaign to come. Tonally, too, Cruz softened himself a touch, the better to appeal to the casual viewers watching CNN at home. And yet, bubbling below the surface — and occasionally rising above it — there were all the usual attributes of the typical Cruz sermon: the quasi-religious fervor; the Lennonite appeals to “imagine” a better future; the Manichean intensity that can sometimes cross from the pulpit to the podium; and, from time to time, that slight awkwardness that comes with the presumption that, deep down, every line deserves to be an applause line.

If I am not alone in my reaction, this tendency will damage Cruz more than it will help him, for as The Weekly Standard’s Andrew Ferguson observed trenchantly in 2013, he is pretty much incapable of turning it off. Indeed, by most accounts, Cruz speaks in exactly the same way when he is addressing CPAC; when he is meeting with small, friendly, informed groups; and, by Ferguson’s testimony, when he is “at close quarters, only a few feet away, in the back seat of a car.” Britain’s Queen Victoria, The Atlantic records, once complained that William Gladstone “addresses me as if I were a public meeting.” Watching Cruz this morning, one understands how she must have felt. Sure, the man is probably sincere. Certainly, he is one smart cookie. But to my skeptical ears, there is always a touch of condescension in the pitch — a small whiff of superciliousness that gives one the unlovely impression that Ted Cruz believes his listeners to be a little bit dim.

In practice, this can be lethal. Late last year, I attended an event at which both Marco Rubio and Ted Cruz were scheduled to speak. Going in, the audience seemed infinitely more excited about the latter. Rubio, I was told, was finished — a “traitor” and a “turncoat.” Cruz, meanwhile, was the golden boy. At the drinks reception afterwards, however, a good number of minds seemed to have been changed. “Rubio talks to you,” one attendee explained; “Cruz seemed to lecture.” This is an anecdote, I will grant. But it reminded me of the age-old observation that it is one thing to be the smartest man in the room, but that it is quite another to behave as if you know it.

And make no mistake: Ted Cruz is very often the smartest man in the room. We are dealing here, remember, with a man who has been described by his former professor Alan Dershowitz as “off-the-charts brilliant,” and who spends his free time publishing “scholarly essays on constitutional law.” We are dealing here with a man who has enjoyed a stellar career as a litigator; a man who won the “Best Brief Award by the National Association of Attorneys General (NAAG), for U.S. Supreme Court briefs in 2003, 2004, 2005, 2006, and 2007”; a man who has argued superbly before the Supreme Court on nine separate occasions. We are dealing here with a man who, a few years back, was the youngest solicitor general in the United States; who was “the first Hispanic ever to clerk for the Chief Justice of the United States”; and who managed to get himself into the Senate without ever having held an elected position before. Because they are so fiercely attached to the presumption that there is only one way in which a sensible person can think, progressives tend to have a tough time separating out how much they agree with a given politician and how “educated” or “smart” that politician is likely to be. This, clearly, is a mistake. If you don’t like Ted Cruz, that’s fine. If you think that makes him stupid, you’re a clown.

Still, we do not elect presidents on the basis of their IQ alone; rather, we also take into account a candidate’s policy positions, his likeability, and his relevant experience in government. Over the next few months, Ted Cruz is going to find out whether the remarkable enthusiasm that he has been able to generate within the Republican party’s base can be echoed elsewhere. On the face of it, he looks a fair prospect. Indeed, within a certain voting bloc, Cruz has hitherto done a great deal to cultivate the impression that his name is a synonym for “conservative,” “fighter,” or “winner.” “So you must be supporting Jeb Bush?” Cruz’s fans seem to ask anybody who dares criticize the man. “So you are in favor of Barack Obama’s executive amnesty, then?” “So you don’t want to fight?” Outside of his in-group, however, loaded questions such as these will remain pretty much meaningless. Sure, within the Right’s endless intramural fights, harsh talk about the “establishment” may convince some would-be detractors to stay quiet. But in the real world, in which normal people decide whether they like someone or not and care little about what that means ideologically, it will count for nothing. Thus far, Ted Cruz has proven to be extraordinarily effective at corralling his own people, but far, far less persuasive attempting to convince the Senate to play ball. Is there any particular reason we should expect his campaign to play out differently?

For what it is worth, my prediction is that there is not. Rather, I expect that Cruz will push the Republican field a little to the right, but that he will ultimately fail to catch fire. Moreover, I’d guess that if Cruz does somehow end up as the nominee he will lose convincingly. In presidential politics, early criticism such as that offered here tends to be quickly shouted down. “Let them all make their cases,” the naysayers cry. “Let’s wait and see what they have to say.” Often this is good advice. But in this case it really is not, for the only way in which Ted Cruz will be able to make his pitch is to travel around the country and speak to the people, in the very tone that will ultimately be his undoing.

— Charles C. W. Cooke is a staff writer at National Review.


TOPICS: Constitution/Conservatism; Culture/Society; News/Current Events; Politics/Elections
KEYWORDS: speech; tedcruz
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1 posted on 03/24/2015 6:43:35 AM PDT by SeekAndFind
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To: SeekAndFind

Asking someone to imagine a better world is hardly speaking “at” them.


2 posted on 03/24/2015 6:44:32 AM PDT by BenLurkin (The above is not a statement of fact. It is either satire or opinion. Or both.a)
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To: SeekAndFind
Dear Mr. Cooke,

Get back to us when you have argued nine cases before the Supreme Court and won them all, OK?

3 posted on 03/24/2015 6:45:54 AM PDT by Baynative (You can judge the character of a man by how he treats those who can do nothing for him.)
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To: BenLurkin

But isn’t the elitist hyperventilating WONDERFUL?


4 posted on 03/24/2015 6:46:24 AM PDT by grania
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To: SeekAndFind
Charles C. W. Cooke is a staff writer at National Review.

Charles C. W. Cooke is a staff writer at National Review an idiot.

Fixed it.

5 posted on 03/24/2015 6:46:34 AM PDT by P-Marlowe (Saying that ISIL is not Islamic is like saying Obama is not an Idiot.)
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To: SeekAndFind
— Charles C. W. Cooke is a staff writer at National Review.

 

Of course he is. Another liberal talking head taking cheap shots at Cruz.

6 posted on 03/24/2015 6:46:52 AM PDT by Responsibility2nd (With Great Freedom comes Great Responsibility.)
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To: SeekAndFind

7 posted on 03/24/2015 6:46:58 AM PDT by Yosemitest (It's Simple ! Fight, ... or Die !)
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To: SeekAndFind

National Review should commit suicide rather than being liberals pretending to be conservative.


8 posted on 03/24/2015 6:47:01 AM PDT by Uncle Miltie (Support Principle: http://www.tedcruz.org)
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To: SeekAndFind

STFU Cooke


9 posted on 03/24/2015 6:48:06 AM PDT by ConservativeInPA (#JuSuisCharlesMartel)
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To: Uncle Miltie

Yep, they haven’t been conservative for years.


10 posted on 03/24/2015 6:48:41 AM PDT by RushIsMyTeddyBear (The White House is now known as "Casa Blanca".)
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To: SeekAndFind

Charles is wrong on both counts. Ted is speaking FOR us.


11 posted on 03/24/2015 6:48:58 AM PDT by TADSLOS (A Ted Cruz Happy Warrior! GO TED!)
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To: SeekAndFind
.

The pile-on by NE Republicans continues. So who is the favorite according to this writer - Charles C.W. Cooke?

12 posted on 03/24/2015 6:50:02 AM PDT by celmak
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To: SeekAndFind

Got through about half of this. The writer is telling a lot more about himself than he probably realizes. His mention of Joel Osteen is a clear indication that he works off his emotion, suspicion and a store of half baked impressions.


13 posted on 03/24/2015 6:51:34 AM PDT by don-o (He will not share His glory and He will NOT be mocked! Blessed be the name of the Lord forever!)
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To: SeekAndFind

The elite are more scared than the Democrats.


14 posted on 03/24/2015 6:52:03 AM PDT by Jewbacca (The residents of Iroquois territory may not determine whether Jews may live in Jerusalem)
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To: SeekAndFind

There will be several top notch candidates for the GOP. I’m waiting to hear from all of them before hitching my wagon to any of them. The field is wide open and the primary season will be long and arduous.

One thing for certain - I do not want a conservative version of BO. I do not want arrogance and grandstanding. I do not want slick oratory and I don’t want a celebrity persona. I do not want a candidate who drives liberals up the wall just because we it’s fun watching liberals blow a gasket.

I don’t have anything against Cruz, but I like to see the full menu at the restaurant before deciding what I want.


15 posted on 03/24/2015 6:52:42 AM PDT by randita (Obama entrusted the transformation of the best healthcare system in the world to a scam artist.)
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To: SeekAndFind

And how would this guy classify obamas condescending lectures?


16 posted on 03/24/2015 6:54:31 AM PDT by jughandle (Big words anger me, keep talking.)
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To: SeekAndFind
I read this article yesterday and was dumbfounded. I had always liked what Cruz stood for, but had somewhat bought the traditional wisdom that he wouldn't make it too far in the presidential race because he was "abrasive and condescending". Until I actually watched his interview at CPAC and his announcement speech yesterday, that is. I have not seen anyone who cam make a positive, clear, convincing and unapologetic case for conservative principles like that since Reagan.

We always hear about the great number of people who have dropped out of the political process and refuse to vote. I think that is because they are tired of the whole Washington insider political game. They know that most politicians say what people want to hear to get elected, but once in office, they do what will help them get and keep power, not what they promised to do to get elected. People are discouraged and cynical.

I think if Cruz can succeed in talking over the media and the GOP establishment, he may actually be able to excite and motivate those people who have given up hope in changing Washington. Even those who may not agree with him on all issues will know where he stands, and know he does what he says. And that kind of integrity can win over a lot of people, as we saw with Reagan.

17 posted on 03/24/2015 6:55:46 AM PDT by CA Conservative (Texan by birth, Californian by circumstance)
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To: SeekAndFind
Previewing his speech this morning, NBC’s Kasie Hunt proposed that Cruz’s announcement was likely “to sound & look like a megachurch sermon.” And so, predictably, it did.

Yup..real conservatives always quote NBC..

18 posted on 03/24/2015 6:55:47 AM PDT by BerniesFriend (Sarah Palin-"Lord knows she's attractive" says bitter Andrea Mitchell and the rest of the MSM)
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To: SeekAndFind

Empty criticism.

Not everyone shares his aesthetic tastes. Those who are wiser look beyond superficialities to policies and position, competence etc....


19 posted on 03/24/2015 6:56:30 AM PDT by ifinnegan
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To: SeekAndFind

[I expect that Cruz will push the Republican field a little to the right, but that he will ultimately fail to catch fire.Moreover, I’d guess that if Cruz does somehow end up as the nominee he will lose convincingly.]

Father God,

We come against these word curses and declare “No weapon formed against Ted Cruz will prosper.”

May he look to You for wisdom, strength, and guidance.

We are thankful that the government rests upon Your shoulders.

In Jesus name we pray. Amen


20 posted on 03/24/2015 6:56:58 AM PDT by stars & stripes forever (Blessed is the nation whose God is the Lord.)
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