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The making of Hillary 5.0: Marketing wizards help re-imagine Clinton brand
WaPo ^ | 21 Feb 2015 | Philip Rucker and Anne Gearan

Posted on 02/22/2015 6:59:48 AM PST by shove_it

Is Hillary Rodham Clinton a McDonald’s Big Mac or a Chipotle burrito bowl? A can of Bud or a bottle of Blue Moon? JCPenney or J. Crew?

As she readies her second presidential campaign, Clinton has recruited consumer marketing specialists onto her team of trusted political advisers. Their job is to help imagine Hillary 5.0 — the rebranding of a first lady turned senator turned failed presidential candidate turned secretary of state turned likely 2016 Democratic presidential nominee.

Clinton and her image-makers are sketching ways to refresh the well-established brand for tomorrow’s marketplace. In their mission to present voters with a winning picture of the likely candidate, no detail is too big or too small — from her economic opportunity agenda to the design of the “H” in her future campaign logo.

“It’s exactly the same as selling an iPhone or a soft drink or a cereal,” said Peter Sealey, a longtime corporate marketing strategist. “She needs to use everything a brand has: a dominant color, a logo, a symbol. . . . The symbol of a Mercedes is a three-pointed star. The symbol of Coca-Cola is the contour bottle. The symbol of McDonald’s is the golden arches. What is Clinton’s symbol?”

(Excerpt) Read more at washingtonpost.com ...


TOPICS: Extended News; News/Current Events; Politics/Elections
KEYWORDS:
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I couldn't find a sarcasm tag anywhere in the article, so it must legit. "What is Clinton’s symbol?" -- that is the money quote.
1 posted on 02/22/2015 6:59:48 AM PST by shove_it
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To: shove_it

the nutcracker....has been put forward as being hillary’s..symbol..in the recent past

i doubt the campaign will seize upon that...


2 posted on 02/22/2015 7:01:21 AM PST by MeshugeMikey ("Never, Never, Never, Give Up," Winston Churchill ><>)
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To: shove_it

I have it I have it!

A Giant Red Bloodshot Eye!!


3 posted on 02/22/2015 7:02:04 AM PST by MeshugeMikey ("Never, Never, Never, Give Up," Winston Churchill ><>)
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To: shove_it
Here is the image posted on Drudge of the new and improved Hillary ...
4 posted on 02/22/2015 7:02:10 AM PST by shove_it (The bigger the government, the smaller the citizen -- Dennis Prager)
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To: shove_it

wow shes lost about a hundred pounds..and forty years


5 posted on 02/22/2015 7:04:03 AM PST by MeshugeMikey ("Never, Never, Never, Give Up," Winston Churchill ><>)
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To: shove_it

I want to know how many little girls Bill raped on Epstein’s island ...../sarc


6 posted on 02/22/2015 7:04:11 AM PST by high info voter (kwanzaa)
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To: shove_it

More like rebranding manure fertilizer. The bag is still full of ****.


7 posted on 02/22/2015 7:05:44 AM PST by Proud2BeRight
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To: shove_it

However, marketing techniques work. We are witnessing the creation of the next President of the United States.


8 posted on 02/22/2015 7:08:30 AM PST by AEMILIUS PAULUS
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To: shove_it

Ford should try to rebrand Edsel.

Or not. ;-)


9 posted on 02/22/2015 7:09:57 AM PST by cuban leaf (The US will not survive the obama presidency. The world may not either.)
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To: Proud2BeRight

You can’t polish a turd, but you can roll it in glitter.


10 posted on 02/22/2015 7:10:39 AM PST by cuban leaf (The US will not survive the obama presidency. The world may not either.)
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To: cuban leaf

You also can’t pick it up by the clean end.


11 posted on 02/22/2015 7:14:54 AM PST by mrs. a (It's a short life but a merry one...)
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Hillary Clinton


Click The Pic To Donate

Support FR, Donate Monthly If You Can

12 posted on 02/22/2015 7:16:54 AM PST by DJ MacWoW (The Fed Gov is not one ring to rule them all)
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To: shove_it

“My accomplishments as Secretary of State? Well, I’m glad you asked! My proudest accomplishment in which I take the most pride, mostly because of the opposition it faced early on, you know… the remnants of prior situations and mind sets that were too narrowly focused in a manner whereby they may have overlooked the bigger picture and we didn’t do that and I’m proud of that. Very proud. I would say that’s a major accomplishment.”

- Hillary Clinton 11 March 2014

Could someone please tell me what the hell she just said? And she may be running for President?


13 posted on 02/22/2015 7:17:53 AM PST by COUNTrecount (Race Baiting...... "It's What's For Breakfast")
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To: shove_it

CANKLES - MMM MMM GOOD!


14 posted on 02/22/2015 7:20:43 AM PST by isthisnickcool (NO MORE IRS!)
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To: MeshugeMikey

Ya gotta know, given her absence from the public eye lately, that she’s been busy getting stretched, sandblasted, lipo-d, chipmunk-teeth work, and any number of other things.


15 posted on 02/22/2015 7:24:01 AM PST by ErnBatavia (It ain't a "hashtag"....it's a damn pound sign. ###)
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To: ErnBatavia

chipmunk-teeth work, and any number of other things.


fillers for the cheeks, so she looks like she has some youth left...


16 posted on 02/22/2015 7:27:54 AM PST by patriotspride
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To: COUNTrecount
Could someone please tell me what the hell she just said? And she may be running for President?

It's gobbledygook, it's the language of democRats. They secretly teach it to their young.

17 posted on 02/22/2015 7:28:36 AM PST by shove_it (The bigger the government, the smaller the citizen -- Dennis Prager)
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To: shove_it
“This is what we call smart power. Using every possible tool and partner to advance peace and security. Leaving no one side on the sidelines. Showing respect even for one’s enemies. Trying to understand and in so far as psychologically possible, empathize with their perspective and point of view.”

-Hillary Clinton

18 posted on 02/22/2015 7:29:48 AM PST by JPG (The GOPe will always find a way to surrender)
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To: JPG

Another fine example of content free babbling.


19 posted on 02/22/2015 7:31:46 AM PST by shove_it (The bigger the government, the smaller the citizen -- Dennis Prager)
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To: COUNTrecount
“My accomplishments as Secretary of State? Well, I’m glad you asked!

...I can't remember...What does it matter?
20 posted on 02/22/2015 7:34:45 AM PST by sasquatch
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