Posted on 02/05/2015 8:21:38 AM PST by SeekAndFind
As the Daily Caller reports, the continually sagging ratings at MSNBC, particularly in the afternoon and evening, have Phil Griffin looking at some changes… potentially big ones. Some of the most disappointing numbers have come from their latest additions and shifts in the evening lineup. But who is on the chopping block?
Considering a number of their shows are unwatchable — here’s looking at you Chris Hayes and Joy Reid — it’s painfully obvious that MSNBC’s lineup is in need of a serious makeover.
According to TheWrap, Hayes’ crappy ratings are even bringing down those of his TV mentor, Rachel Maddow. Let’s just say Hayes as a lead-in is less than inspiring. His innate preachiness even less so.
MSNBC President Phil Griffin is on the verge of making serious changes to daytime and primetime programs. Those reportedly in trouble include Hayes, who could see his 8 p.m. time slot nixed, Ronan Farrow (whose show is actually fun to hate watch), and the aforementioned Reid.
The ratings for Farrow never got out of the basement, and apparently Joy Reid doesn’t do much better. They manage to lose to CNN, say nothing of Fox which still dominates all time slots, perhaps because rather than having an anchor at least ostensibly reporting on the news as it happens, they fill it up with progressive lectures to the unwashed masses with a list of guests who do nothing but reinforce the media narrative being preached that day.
In the evening, particularly when it comes to Chris Hayes, the numbers are pretty stark. (This is just a sample snapshot from February 3rd)
It’s true that with 83K viewers in the coveted 24-54 age bracket, Hayes racks up more viewers than, say, Al Sharpton, who reels in only 62. But that’s small consolation when Fox is nailing down nearly 600K with O’Reilly and even Anderson Cooper is beating you by a four to one clip. The question which should be facing Griffin at this point, though, is not whether or not to drop the dead wood in the lineup. The real issue here is what to fill those slots with after the purge. This formula has been tried for enough years now that it should be clear what isn’t working. If you unplug Hayes and just stick in another young, hip liberal to preach to the true believers about how evil conservatives are, it defies imagination that a surging audience will miraculously appear. The only real “star” in the lineup is Maddow, and she is losing to the relatively recent addition at Fox, Megyn Kelly, in a 509K to 132K landslide.
MSNBC can either surrender the turf in the evenings and switch over to more true crime type programming such as they run on the weekends, or they can retool the way they approach news. If they switch away from the Voxsplaining style, opinion journalism which is clearly not selling and put some actual anchors on the desk covering any breaking news and recapping the day, they just might be able to take a run at CNN. It doesn’t fix their Fox problem, but they can at least chalk up some sort of a victory and possibly up their advertising revenue. But if they stick with what they have, they’ll be stuck with what they have… in terms of ratings.
Shakeup: I suppose it may be possible for them to find personalities that are more progressive liberal democrat communists; then what they have now.
NBC is now in big trouble...no matter how they try to downplay it. The “Brian Williams” serial lie teller thing will not go away...MSNBC is dying on the vine and cannor be saved....without doing a total 180 degree shift!!! People will no longer believe one word that Williams utters and slowly...like “Meet The Press”, the Williams numbers will drop. A sea change is afoot....the country is just plain sick of “Muslim” Obama and his America haters. African-Americans have been cut loose by both, their leaders and themselves. They now stand alone worshipping Obama, Sharpton, Holder, De Blasio and worse.....Michael Brown, Obamabot thug and proven, would be cop killer!!! Their real political power amounts to zilch!!!
In fact.....the entire Obamabot, left-wing, liberal, progressive, Democrat media, is frantically throwing everything possible at the wall hoping something will stick to come and save them....It won’t!!! Unless the Democrat Party brooms Obama immediately, they will suffer a massive political loss in 2016, losing the POTUS & both Houses of Congress.
As you can see by the MSNBC viewship decline....the Obamabots are heading toward the flushing toilet at brake neck speed!!! The handwriting is clearly on the wall.....but, the Obamabots and Democrats refuse to accept the reality of it. The viewers of MSNBC already have.....and, are abandoning the NBC “sinking ship”!!!
Obviously it is not liberal enough.
This idiot “analyst “ thinks that the personalities are the problem not the message.
the sad fact is the “inside the beltway” staffers and desk jockeys prefer pmsnbc.
http://tvbythenumbers.zap2it.com/2015/02/04/cable-news-ratings-for-tuesday-february-3-2015/359171/
Sharptounge with his 62K viewers will be there forever, as will their low rated ratings leader the Bull Dyke.
the personalities are the message
the personalities are the medium
the medium is the massage
From a purely individual company, and purely business perspective, yes, MSNBC’s ratings are sub par, and way below top ranked Fox, ON CABLE!!!
However, as a Conservative, we should be careful about giving too much importance to those Fox ratings.
If we consider Fox as representing one kind of news venue, and all its competitors as ONE other kind, segmented yes onto different channels, the Fox ratings do not always lead the herd, sometimes the herd is collectively leading.
In the 8pm segment, the herd (CNN, CNBC, MSNBC, HLN)get only 73% of an audience the size of Fox. But in the 9pm segment they get, collectively, 120%, and at 10pm 137%.
Then if you consider broadcast news at 8pm (Fox has no network broadcast news show), ABC/CBS/NBC get 10 times (about 22+mil) as many viewers as Fox.
I understand Fox is trying to protect its cable franchise, but I think it is losing the fact that it could make inroads in the nightly broadcast news area, with a Fox broadcast network news show, and still keep its lead on cable. Yes, I would like to see that happen from a Conservative perspective, and I also think it would be successful from a business perspective.
MSNBC might as well show cartoons since most of their hosts are nothing but cartoon characters. Bugs Bunny, Daffy Duck, and Foghorn Leghorn are more intelligent and can get better ratings than Rachel Madcow, Shakedown Al, and Ed Schlitz.
So, what can we do to improve ratings?
Is that dude still on the air?
“We need more communism! ...er, uh,... cowbell. Yah, that’s it, more cowbell.”
Is that dude still on the air?
It's Wil Wheaton's only acting gig right now.
Microsoft has wanted out of the name for years.
++++++
Yeah, I guess they don’t have enough power and money to make that happen. /s
My question is why is no looking at Phil Griffin?
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