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Nationwide ad featuring 'dead' child is most controversial of Super Bowl
Fox Sports ^ | February 2, 2015

Posted on 02/02/2015 2:47:03 AM PST by SMGFan

GoDaddy may be off the hook.

Insurance company Nationwide set off a Twitter firestorm Sunday with its first of two commercials in the Super Bowl, a 45-second spot featuring a young boy talking about all the things he won't be able to do in life ... because he's dead.

Among the things the boy says he'll never experience: riding a bike, getting cooties, learning to fly, traveling the world in a boat with his dog and getting married.

"I couldn't grow up," the boy says, "because I died from an accident."

(Excerpt) Read more at foxsports.com ...


TOPICS: Business/Economy; Culture/Society
KEYWORDS: ads; guiltingcommercials; nationwide; sbcommercials; superbowl
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To: thefactor

In the pre-game hype, I saw Snicker’s did a commercial starring Danny Trejo and Steve Buscemi. I never did see it on the breaks but found it by Googling it. One of the better ones.

http://www.washingtonpost.com/blogs/style-blog/wp/2015/02/01/the-snickers-brady-bunch-themed-super-bowl-2015-commercial-starring-danny-trejo-and-steve-buscemi/


21 posted on 02/02/2015 4:35:09 AM PST by Mean Daddy
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To: Jane Long

I guess the old adage of “bad publicity” is better than no publicity still applies...

I don’t like Nationwide’s snarky “hello, isn’t that what insurance is for” ads because they’re sending a message that not having rates increased for any reason should be some kind of entitlement...but it comes at a cost, as the fine print says...it’s an “optional” coverage.


22 posted on 02/02/2015 4:48:19 AM PST by SZonian (Throwing our allegiances to political parties in the long run gave away our liberty.)
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To: SMGFan

It was universally panned by the women watching in the room I was in so I’d say it was a bad choice by Nationwide. If you offend half the audience, getting an increase in sales from your expensive investment in buying that placement is doubtful.


23 posted on 02/02/2015 4:51:11 AM PST by T-Bird45 (It feels like the seventies, and it shouldn't.)
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To: Vaquero

I liked the puppy and horsie add where the horses helped the puppy escape from a mean wolf and get back home.


24 posted on 02/02/2015 4:51:13 AM PST by yldstrk
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To: ctdonath2

The domestic violence add was chilling.


25 posted on 02/02/2015 4:52:00 AM PST by yldstrk
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To: PghBaldy

it also had a creepy undertone of buying life insurance on kids which is ominous in creepy ways.


26 posted on 02/02/2015 4:52:59 AM PST by yldstrk
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To: SMGFan

In the advertising world they are known as ‘burrs’, you may hate them but you will remember and talk about them.


27 posted on 02/02/2015 4:59:19 AM PST by RetSignman (Obama is the walking, talking middle finger in the face of America)
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To: SMGFan

28 posted on 02/02/2015 5:22:18 AM PST by Theophilus (Be as prolific as you are pro-life.)
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To: yldstrk

Gotta love the puppy

Gotta love wolf pups too.


29 posted on 02/02/2015 5:38:16 AM PST by Vaquero (Don't pick a fight with an old guy. If he is too old to fight, he'll just kill you.)
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To: Vaquero

“My favorites were Walter White as a druggist and Fiat Viagra”

Snickers Brady Bunch. That was my favorite.


30 posted on 02/02/2015 5:49:06 AM PST by EQAndyBuzz (Islam is the military wing of the Communist party.)
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To: yldstrk

My favorite!!


31 posted on 02/02/2015 5:50:06 AM PST by Jane Long ("And when thou saidst, Seek ye my face; my heart said unto thee, Thy face, LORD, will I seek")
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To: Jane Long

It was a Budweiser ad. Such a cute widdo pup!


32 posted on 02/02/2015 5:53:21 AM PST by yldstrk
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To: EQAndyBuzz

I was out of the room only caught part near the end with Steve Buscemi


33 posted on 02/02/2015 5:59:17 AM PST by Vaquero (Don't pick a fight with an old guy. If he is too old to fight, he'll just kill you.)
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To: Deagle

I agree but there are two exceptions that I can think of.

Some single business owners need insurance to allow for a smooth financial transition of their business if they should die.

And...Single people should not burden their relatives with burial expenses if they should die. A very small term life insurance is very inexpensive and will provide enough for burial.


34 posted on 02/02/2015 5:59:49 AM PST by wintertime
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To: ctdonath2

What’s being described here? Was this from a real event or from an advertisement? (Pizza Order masking 911 call).


35 posted on 02/02/2015 6:16:58 AM PST by lee martell
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To: Theophilus

I LOL’ed! I’m amazed no one else seems to have found this funny!


36 posted on 02/02/2015 6:48:30 AM PST by FourtySeven (47)
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To: lee martell

There was a real event. Snopes covers it at http://www.snopes.com/crime/cops/911pizza.asp (regardless of what you think of Snopes’ conclusions in general, they at least aggregate the known facts about the incident.)


37 posted on 02/02/2015 6:50:43 AM PST by ctdonath2 (Si vis pacem, para bellum.)
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To: Theophilus

Extremely dark and extremely funny.


38 posted on 02/02/2015 6:53:46 AM PST by dfwgator
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To: Mean Daddy

Marcia, Marcia, Marcia...it’s always Marcia. Great ad!

And can I give props to Loctite (I didn’t chose the fanny pack life, it chose me!) and the Dodge 100th Anniversary ad. Fun and not preachy ads


39 posted on 02/02/2015 6:55:01 AM PST by PennsylvaniaMom ( Just because you are paranoid, it doesn't mean they aren't out to get you...)
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To: PghBaldy

Or maybe we could just get 0 to issue an EO banning accidents.


40 posted on 02/02/2015 6:57:10 AM PST by skimbell
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