Here is an email I sent to general mills in response:
Your ad, "The Cheerios Effect: Andre, Jonathan & Raphaelle's Story" featuring two homosexual men, that have adopted an adorable little black girl, is most reprehensible. My heart goes out to this precious little girl being raised by sexual perverts rather than an adoptive mother and father. May God provide this innocent little girl a special measure of blessing and protection from the unnatural influences as she is raised to adulthood in this unnatural environment.
Why would General Mills want to associate Cheerios with homosexual behavior with all that it entails including injuries from anal sex, aids, other physical and mental health issues, reduced life span, spiritual issues and other consequences? Why would you want offend the majority for the benefit of the two percent or so of those that are homosexuals? Your fiduciary duty is to act in the best interests of your shareholders, employees and consumers. This ad would seem to be a breach of that duty.
Now when I see Cheerios on the shelf, I will be reminded of this ad. Never again will I purchase any General Mills Product. Further, I plan to distribute this appalling ad as widely as possible.
Already, I am hearing Cheerios being referred to as Hom-Os.
As posted earlier, the founder, Will Keith Kellogg was apparently a Seventh Day Adventist.
http://en.wikipedia.org/wiki/Will_Keith_Kellogg
http://en.wikipedia.org/wiki/Kellogg%27s#History
So maybe the family does not have anything to do with it anymore.
They also sell:
Eggo
Cheezits
Keebler
Kashi
Bear Naked (Granola cereals)
And other items.
I already tend to buy generic, what is on special, maybe Malt-O-Meal, Cream of Wheat.