“ApplePay and Google Wallet use a random token which uses a different code for every transaction and can’t be tracked”
Do you really believe that? I mean, I can think of a hundred ways for those companies to share information about your purchases. I know, I’ve built some of those systems. There is no way on God’s green Earth that they will forego the revenue from such data sharing. No way. Consumer purchase data is the biggest revenue generator.
The exact same tings said of ApplePay today were said about credit card transactions 25 years ago: “They are secure”, “No worries”, “Can’t be tracked”, etc.
With ApplePay and Google Wallet, as long as the retailer wasn't using a payment system that tied into Apple or Google, there would be no way to reconcile person with purchase.
Unfortunately, Google alone has many, many payment system backends, thanks partly to Google’s web API. Heck, Google is the collector of FR’s own page view counter (look at your executed scripts on this page). I don't trust that Google's scripts only do the innocent things for which people may use them.
Only Google can piece everything back together—no one else can at this point. And I don't trust Google at all.
Besides, the fact that Apple says they do not share their customer's data, which I believe because if they are caught doing so, CEO Tim Cook, who wrote that in an official company communique, would be liable for major government fines, as well as stockholder lawsuits. But more importantly because Apple never gets the data. They don't receive it at the servers, they don't even transmit it.
Only the card issuer, or its Merchant card aggregating servicing agent, gets the transaction amount data and they only get that and the merchant to whom it should be paid. At the final end, YOU are the bank and credit card's customer, the merchant most often is not. The merchant is, however, the Merchant card aggregating service agencies customer, but they don't get any usable data either. In the end, the bank and credit card company only know you purchased something for X amount from XYZ merchant, not what. The Merchant only knows that the bank assigned you a TOKEN XXXXXXXX. . . was used to pay the X amount from credit/Debit card. No name, no address, no nothing to track. The next time you purchase from that merchant, a new token is provided. The merchant only gets a token which carries absolutely no identification data. There is literally NOTHING to track. Sorry, you can't track what you don't have. Only YOUR 256 bit encrypted iPhone carries the data of what, where, and the amount of your purchase for your purposes. Apple cannot decrypt that iPhone, even under a court order, because they don't have your passcode.
Your claim that "Consumer purchase data is the biggest revenue generator" is false. Otherwise, Google would be the largest company on earth. It isn't Apple is. . . and they get their revenue from generating sales to their customers by selling great products, not consumer purchase data. Even Google gets the majority of its revenue from sales of advertising.
The exact same tings said of ApplePay today were said about credit card transactions 25 years ago: “They are secure”, “No worries”, “Can’t be tracked”, etc.
No, you are wrong. Merchants were told that customers who used credit cards could be easily tracked for marketing purposes including what was purchased, where, when, etc., and also for credit collection purposes.