[Jim Noble]

I suspect the NFL is preparing to work behind the scenes to pay Ray Rice a substantial settlement to just go away and never show his face anywhere near an NFL game in the future

Or maybe the Ravens will wear "domestic violence awareness" helmets in game #7.

Do you understand WHY the NFL, which is already a fabulous wealth generator, has become so obsessed with marketing to, and it's reputation among, young women?

Girls are bored by football (for the most part). They don't "get" it.

Roger Goodell, who has already made his padróns billionaires by running a sanitized thug show that appeals to young and even middle-aged white men is constant having media events regarding breast cancer (when the NFL could and should promote prostate cancer funding) and other issues/images to appeal to women.

They're not going to get much more of a female audience no matter what, so, what's it all about?

[Alberta's Child]

The NFL is marketing to young women for a very simple reason: they've completely tapped out their traditional market base, so their only growth opportunities lie in casual fans -- or in fans who don't have any interest in football at all.

This is why the NFL has now completely crossed the line into the entertainment world as defined by People magazine, TMZ and "Entertainment Tonight." They don't care if women like football or not. They -- or, more accurately, their sponsors -- only care if women are interested enough in Tom Brady's wife Giselle to tune into a Super Bowl for 15 minutes.

It's not about the football anymore, dude. That's why I haven't watched an NFL game in years.