Identity Crisis Romney’s campaign has to move fast to define candidate before Obama does it first

The National Journal ^ | Monday, July 9, 2012 | Charlie Cook

[kristinn]

Full headline: Identity Crisis Mitt Romney’s campaign has to move fast to define the candidate for voters before President Obama does it first.

If President Obama’s campaign machine can define Mitt Romney before his own campaign even tries, my bet is Obama wins reelection.

It seems the Romney campaign believes that any day or dollar spent talking about anything other than the economy is a day or dollar wasted. Unquestionably, the economy’s state and direction, as well as voters’ perceptions on Obama’s handling of it—are important. Obama’s approval ratings on the subject are awful. According to the June NBC News/Wall Street Journal poll, 42 percent of voters approve of the way Obama has handled the economy, while 53 percent disapprove. Additionally, just 31 percent think the country is headed in the right direction; and 61 percent believe it is on the wrong track. Voters seem quite willing to fire Obama as a result.

A willingness to fire the president, however, is only one step. Voters also have to be willing to hire Romney. If the challenger is deemed unacceptable, a potentially decisive slice of the electorate could reluctantly return to the incumbent. Voters’ willingness to hire Romney is being severely damaged, at least in swing states, by the advertising efforts of the Obama campaign and Priorities USA, a pro-Obama super PAC. The ads are devastatingly tough, portraying the former Massachusetts governor as a private-equity version of Gordon Gekko, a heartless corporate barracuda who has made a fortune acquiring and looting companies, laying off workers, and ruining lives and communities. That’s the story line, anyway. These ads lead to the conclusion that Romney is not to be trusted in the Oval Office.

[factmart]

How can ANYONE with one brain cell possibly consider voting to re-elect Obama? Answer

1. You are black

2. Welfare or government aid receiptant

3. Hispanic (go with the illegal tribe)

4. Liberal moonbat

AND

5. Stupid conservative that can’t tell the difference between Romney and Obama and love conservatism more than American.