My English-born wife loves Bisto. She doesn’t have to special order it from England anymore since a local grocery store sells it. For her it’s nothing but Bisto. Bisto is alright, but I like all sorts of gravy brands. I just wish they’d sell Vimto over here.
Vimto, I don’t know. I have Maggai on my shelves and I don’t like that either (pure salt).
I recommend everyone read Nigel Slater’s fun book “Eating for England,” in which he writes about his love-hate relationship to Bisto (and other British food items). The book has a gorgeous photo of Brighton Rock on the cover.