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Say what? The odyssey of Kraft's new name
Associated Press ^ | May 21, 2012 | Candice Choi

Posted on 05/21/2012 3:48:19 PM PDT by ConservativeStatement

NEW YORK (AP) — "MONDEWHAAAAT?"

The sarcasm was palpable in the one-word headline that appeared in The New York Post on the day after Kraft Foods revealed that it planned to name its new global snack business "Mondelez," an interpretation of a mash-up of the Latin words for "world" and "delicious." But that wasn't the only dig.

(Excerpt) Read more at finance.yahoo.com ...


TOPICS: Business/Economy
KEYWORDS: kraft; mondelez
I thought it was a former baseball player: Willie Montanez.
1 posted on 05/21/2012 3:48:26 PM PDT by ConservativeStatement
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To: ConservativeStatement

Like the “Montanez LIne?”


2 posted on 05/21/2012 3:50:21 PM PDT by Inyo-Mono (My greatest fear is that when I'm gone my wife will sell my guns for what I told her I paid for them)
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To: Inyo-Mono

Isn’t that Mendoza?


3 posted on 05/21/2012 3:51:29 PM PDT by ConservativeStatement (Obama "acted stupidly.")
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To: Inyo-Mono

Weren’t those the tribesman in Laos?

Oh wait, those were the Montagnards.. never mind.


4 posted on 05/21/2012 3:52:06 PM PDT by EQAndyBuzz (Would you rather eat dog food or cat food? Guess it's Romney 2012.)
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To: ConservativeStatement

does New Coke ring a bell?


5 posted on 05/21/2012 3:52:14 PM PDT by GeronL (The Right to Life came before the Right to Pursue Happiness)
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To: ConservativeStatement

Mondelez?
Sorry, I don’t care for Mexican food.


6 posted on 05/21/2012 3:53:59 PM PDT by BuffaloJack (End Obama's War On Freedom.)
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To: ConservativeStatement
Kraft will have to change their name again after confusing all their customers....

It might not work for them either.

7 posted on 05/21/2012 3:55:45 PM PDT by GeronL (The Right to Life came before the Right to Pursue Happiness)
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To: GeronL
Sure do. I also had a sip of this now discontinued product which was one sip too many:


8 posted on 05/21/2012 3:57:31 PM PDT by ConservativeStatement (Obama "acted stupidly.")
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To: ConservativeStatement

I’m pretty sure that’s Esperanto for ‘great big lesbian’.


9 posted on 05/21/2012 3:58:34 PM PDT by davius (You can roll manure in powdered sugar but that don't make it a jelly doughnut.)
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To: ConservativeStatement

10 posted on 05/21/2012 3:59:05 PM PDT by USNBandit (sarcasm engaged at all times)
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To: GeronL

My thoughts precisely, they may endup backtracking on this one.


11 posted on 05/21/2012 3:59:15 PM PDT by izzatzo (Just beat Obama.)
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To: ConservativeStatement
Kraft has Huge name recognition and they are going to mess with it? unwise....

Wonder bread is now owned by Bimbo Bakeries and there's Bimbo products all over the place now - makes me giggle every time I see the name in the store....

Will Ferrell would have had a ball with that if they had bought the company sooner.


12 posted on 05/21/2012 4:00:19 PM PDT by libertarian27 (Check my profile page for the FReeper Online Cookbook 2011)
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To: ConservativeStatement

pronounced “Blake”?

was that some sort of coffee-soda mix?


13 posted on 05/21/2012 4:05:24 PM PDT by GeronL (The Right to Life came before the Right to Pursue Happiness)
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To: davius

As in,

“I tried to express my opinion at the LGBT parade, but was shouted down by a mondo lez.”

Works for me.


14 posted on 05/21/2012 4:05:59 PM PDT by Gabrial (The nightmare will continue as long as the nightmare is in the White House)
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To: libertarian27

Bimbo Bakeries also bought Mrs Bairds bakery, one of the best tasting regional breads anywhere. So far they haven’t messed with the formula much.


15 posted on 05/21/2012 4:08:30 PM PDT by GeronL (The Right to Life came before the Right to Pursue Happiness)
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To: Gabrial

Chaz Bono’s picture on every product?

lol


16 posted on 05/21/2012 4:10:09 PM PDT by GeronL (The Right to Life came before the Right to Pursue Happiness)
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To: GeronL

So you have a bunch of Bimbos all over your store too then? lol


17 posted on 05/21/2012 4:12:01 PM PDT by libertarian27 (Check my profile page for the FReeper Online Cookbook 2011)
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To: GeronL

I think they’re targeting a bigger, growing market segment. It’s not the spaghetio crowd from the ‘60’s either.

:)


18 posted on 05/21/2012 4:12:32 PM PDT by freeagle
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To: davius

It’s Moosechelle’s Daily Kos/DU handle!

“Here are your compulsory daily eating recommendations from MONDELEZ (dammit)!”


19 posted on 05/21/2012 4:13:52 PM PDT by Fightin Whitey
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To: ConservativeStatement

They’re now a subsidiary of Vandalay Industries.


20 posted on 05/21/2012 4:14:02 PM PDT by Carl LaFong (Experts say experts should be ignored.)
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To: davius

MONDOLEZ = GREAT BIG LESBIAN LMAO BEST OF THE DAY


21 posted on 05/21/2012 4:16:05 PM PDT by Recon Dad (Gas & Petroleum Junkie)
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To: libertarian27

She is still Mrs Bairds but we all know she has become Bimbo, it’s no big secret. lol.


22 posted on 05/21/2012 4:17:46 PM PDT by GeronL (The Right to Life came before the Right to Pursue Happiness)
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To: davius

MONDOLEZ = GREAT BIG LESBIAN LMAO BEST OF THE DAY


23 posted on 05/21/2012 4:19:13 PM PDT by Recon Dad (Gas & Petroleum Junkie)
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To: ConservativeStatement

Kraft means “strength” in German

now it means crap

(I always call Kraft fake grated cheese “crap cheese” anyway)


24 posted on 05/21/2012 4:19:55 PM PDT by KosmicKitty (WARNING: Hormonally crazed woman ahead!!)
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To: GeronL

Bimbo Bakeries also bought Mrs Bairds bakery, )
As someone who grew up in TX, it was a big deal to get to go to the big city of Fort Worth in the 60’s. Being from a small town, Dad always rolled down the window and took a big breath of air as we went by the Mrs Baird bakery. I can still smell that bread. Now Julio Bimbo owns a Texas treasure. I’m sure Vernon Baird is rolling in his grave.
At least they don’t have Mrs. Bairds tortillas!


25 posted on 05/21/2012 4:23:26 PM PDT by 9422WMR (Life is not fair, just deal with it.)
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To: ConservativeStatement
Was it really named after this guy?

Nelson Mandela

Or this guy?

Larry Mondello
26 posted on 05/21/2012 4:23:35 PM PDT by Jack Hydrazine (It's the end of the world as we know it and I feel fine!)
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To: ConservativeStatement

I love this new Kraft commercial for ‘Anything’ Dressing

http://www.youtube.com/watch?feature=player_embedded&v=-AobTUDCMUc


27 posted on 05/21/2012 4:25:38 PM PDT by HokieMom (Pacepa : Can the U.S. afford a president who can't recognize anti-Americanism?)
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To: libertarian27
Kraft is owned by Philip Morris and there's someone in that company that gets his jollies off of changing company names. They changed the name of the cigarette division to Altria now this.
28 posted on 05/21/2012 4:28:05 PM PDT by Recon Dad (Gas & Petroleum Junkie)
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To: libertarian27

Decided in the past month, I do not have much, but by golly I am going to buy a higher class of bread. Came across Bimbo in the store and it was on sale. Bought, brought it home to show the wife and now we are Bimbo lovers. Of course, I see it everywhere now.


29 posted on 05/21/2012 4:28:46 PM PDT by taterjay
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To: USNBandit

30 posted on 05/21/2012 4:29:32 PM PDT by Last of the Mohicans
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To: ConservativeStatement
Chevy NO GO.


31 posted on 05/21/2012 4:30:20 PM PDT by Revolting cat! (Let us prey!)
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To: 9422WMR
Somehow I think they tried that, or thought about it.


32 posted on 05/21/2012 4:34:32 PM PDT by GeronL (The Right to Life came before the Right to Pursue Happiness)
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To: ConservativeStatement

Well, Netflix renaming their disc business Qwixster worked great!
Oh, right, not...


33 posted on 05/21/2012 4:34:57 PM PDT by ctdonath2 (Cloud storage? Dropbox rocks! Sign up at http://db.tt/nQqWGd3 for 2GB free (and I get more too).)
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To: ConservativeStatement
Gilberto 'El Nino' Mendelez


34 posted on 05/21/2012 4:38:34 PM PDT by Revolting cat! (Let us prey!)
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To: freeagle

http://www.oddee.com/item_96682.aspx

Unfortunately named products (example: Pee Cola)


35 posted on 05/21/2012 4:39:20 PM PDT by GeronL (The Right to Life came before the Right to Pursue Happiness)
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To: ConservativeStatement

That was the best stuff ever and I make it from scratch every morning since they DCd it.

Coffee + Coke = ^


36 posted on 05/21/2012 4:41:35 PM PDT by txhurl (Thank you, Andrew Breitbart. In your untimely passing, you have exposed these people one last time.)
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To: GeronL

http://en.wikipedia.org/wiki/Coca-Cola_Bl%C4%81K


37 posted on 05/21/2012 4:53:52 PM PDT by ConservativeStatement (Obama "acted stupidly.")
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To: GeronL

The “Golden Gaytime” ice cream of Australia gets lots of derision from the States, but it sells, well, gaily there. It was an old name, well predating the modern homo craze.


38 posted on 05/21/2012 4:59:47 PM PDT by HiTech RedNeck (Mitt! You're going to have to try harder than that to be "severely conservative" my friend.)
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To: ConservativeStatement
MONDOLEZZZZZ!!!!!!

Smile

39 posted on 05/21/2012 4:59:48 PM PDT by 70times7 (Serving Free Republics' warped and obscure humor needs since 1999!)
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To: ConservativeStatement

Even something like Globo-yum would beat that.


40 posted on 05/21/2012 5:03:42 PM PDT by HiTech RedNeck (Mitt! You're going to have to try harder than that to be "severely conservative" my friend.)
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To: GeronL

41 posted on 05/21/2012 5:04:29 PM PDT by USNBandit (sarcasm engaged at all times)
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To: HiTech RedNeck

Yes, the article indicated that and even had 2 commercials, the newest one poking fun at the gay thing.


42 posted on 05/21/2012 5:06:19 PM PDT by GeronL (The Right to Life came before the Right to Pursue Happiness)
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To: USNBandit

Yes, I came across those Pocari Sweat things when I started watching Korean programs on the internet. I had NO IDEA what they are but one of my FB friends told me it was like Pedialyte, and very gross. Suppose to replace the stuff you sweated out.


43 posted on 05/21/2012 5:08:33 PM PDT by GeronL (The Right to Life came before the Right to Pursue Happiness)
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To: USNBandit
I'd rather have the Korean version of the MoonPie...


44 posted on 05/21/2012 5:10:42 PM PDT by GeronL (The Right to Life came before the Right to Pursue Happiness)
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To: GeronL

It’s Japanese and it doesn’t taste very good. I much preferred Aquarius, a competitor made by Coca Cola Japan. Pretty much tastes like Fresca.


45 posted on 05/21/2012 5:23:41 PM PDT by USNBandit (sarcasm engaged at all times)
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To: Recon Dad

Maybe its the same genius who thought “US Airlines” would be more successful if they renamed it to “US Airways”


46 posted on 05/21/2012 5:39:35 PM PDT by Mr. K (If Romney wins the primary, I am writing-in Palin/Gingrich)
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To: davius

About the same thing I thought immediately.


47 posted on 05/21/2012 5:44:10 PM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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Click the Pups

Calling for Donors!

Please Donate Monthly
Sponsors will bark up $10 for each new monthly sign-up
FReeper RonC will give FR $25 for each new Dollar-A-Day Club member!

48 posted on 05/21/2012 6:12:13 PM PDT by TheOldLady
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To: GeronL
Bimbo Bakeries also bought Mrs Bairds bakery, one of the best tasting regional breads anywhere. So far they haven’t messed with the formula much.

They've seriously messed up the pastries. I'm in the vending biz- before Bimbo took over, we were getting pastries with a 30 day shelf life (we buy them outright- we do not get credit for stales). Now we're lucky if they have two weeks on them. Sometimes they bring us pastry with the same date on it two weeks in a row.

They've also totally screwed the pooch on the fried pies- they used to be made here in Texas- now they are having them made by some outfit in Pennsylvania. Usually I'm all for Pennsylvania Dutch cooking, but these guys have no idea how to make fried pies- especially the lemon ones!

49 posted on 05/21/2012 7:24:54 PM PDT by TexasBarak (He who pays the least- wins!)
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To: TexasBarak

Its been a long while since I tried their pastries, but their bags of little donuts are still addictive. They might be as good as they used to be, but they are still good.


50 posted on 05/21/2012 7:39:09 PM PDT by GeronL (The Right to Life came before the Right to Pursue Happiness)
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