Skip to comments.Leaked Oreo Ad Shows Breastfeeding Baby Holding Cookie
Posted on 04/21/2012 10:14:46 AM PDT by null and void
NORTHFIELD, Ill. (CBS St. Louis) Kraft Foods is attempting to clean up the mess made by the accidental release of a controversial Oreo advertisement that features a breastfeeding baby.
The ad shows a baby feeding from an uncensored breast and holding an Oreo cookie in its hand.
Milks favorite cookie, it reads at the bottom.
A spokesperson from Kraft told CBS St. Louis that the ad was not intended for mass public consumption.
Wed like to clarify that Kraft Foods did not create this visual, a spokesperson said in a statement via e-mail. In fact, this visual was created by our agency for a one-time use at an advertising awards program.
The spokesperson added, It was never intended for public distribution or use with consumers. And it has never run in Korea or any other markets.
Cheil Worldwide, the advertising agency utilized by Kraft, has been credited with creating the design concept. (Warning: Graphic Image in Link) Kraft, headquartered in Northfield, Ill., is known for the production of snack goods such as Wheat Thins, Ritz Crackers and Chips Ahoy! cookies, in addition to Oreos.
Here it is uncensored:
It is a cute, creative advertisement.
As a former copy writer myself, I shudder at the stupiity an the over the li8ne ads of today. All the product of the dumbing down of students and the lack of decency in society today.
Funny thing is, the women commenting at the site, love it.
Well we need a “A cup” of fat free but a “Double D cup” of whole milk for the kids thanks
“Kraft Foods is attempting to clean up the mess...”
Mess? What’s the problem? Who complained?
My irony meter just pegged.
Well What they say is mothers milk leads to every thing
Dunno. In the jug?
Odd comment relative to nothing else in the ad.
Did you miss the part about it being a South Korean ad ?
I love boobies
Not only is it clever, it's beautiful. And I mean the uncensored version.
What with the daily bombardment of quasi-porn that is beamed at us constantly --even on mainstream, allegedly family-oriented television programming-- this image reaches a ZERO on the Richter scale of "offensiveness."
Anyone who claims to be "disgusted" at the sight of nursing mothers and babies ... please let me put it to you this way, and maybe you will get over it:
Babies who are nursed are much more physically and emotionally healthy than formula-fed babies ... ergo breast-fed babies are much less likely to consume YOUR taxpayer dollars in the form of Medicaid expenses, child welfare social services, special schools for disturbed children, and even the costs of eventual prison incarceration.
I think it's the source of the brand name "Tetra-Pak"
At least no one risked doing an “eat the inside first” joke.
Cookies and milk! Nothing better.
Cookies and food police. Nothing worse.
Always ready to oblige...
***Kraft Foods is attempting to clean up the mess made by the accidental release of a controversial Oreo advertisement that features a breastfeeding baby.***
What mess! The photo was beautiful!
I was thinking more of a rounder perkier package, with a twist off nipple. Or better yet, double containers, with a handle in between, one could be fat free the other whole or 2 percent......maybe they could be produced by “Mammary Farms” or “Dolly Parton” dairies, triple D for short.
The article doesn’t say who is actually upset by this. Probably Kraft management and no one else. Those corporate types have a horror of any potential controversy. Their version of a Janet Jackson “wardrobe malfunction” maybe.
Sorry, I just went through it again and STILL don’t see any reference to Korea. Can you point it out to me?
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