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Leaked Oreo Ad Shows Breastfeeding Baby Holding Cookie
CBS St Louis ^ | April 20, 2012 4:47 PM

Posted on 04/21/2012 10:14:46 AM PDT by null and void

NORTHFIELD, Ill. (CBS St. Louis) — Kraft Foods is attempting to clean up the mess made by the accidental release of a controversial Oreo advertisement that features a breastfeeding baby.

The ad shows a baby feeding from an uncensored breast and holding an Oreo cookie in its hand.

“Milk’s favorite cookie,” it reads at the bottom.

A spokesperson from Kraft told CBS St. Louis that the ad was not intended for mass public consumption.

“We’d like to clarify that Kraft Foods did not create this visual,” a spokesperson said in a statement via e-mail. “In fact, this visual was created by our agency for a one-time use at an advertising awards program.”

The spokesperson added, “It was never intended for public distribution or use with consumers. And it has never run in Korea or any other markets.”

Cheil Worldwide, the advertising agency utilized by Kraft, has been credited with creating the design concept. (Warning: Graphic Image in Link) Kraft, headquartered in Northfield, Ill., is known for the production of snack goods such as Wheat Thins, Ritz Crackers and Chips Ahoy! cookies, in addition to Oreos.


TOPICS: Culture/Society; Miscellaneous
KEYWORDS: duplicate; korea; kraft; milk; oreo
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I'm just keeping FR a breast of the news...
1 posted on 04/21/2012 10:14:51 AM PDT by null and void
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To: null and void

I love milk.


2 posted on 04/21/2012 10:16:00 AM PDT by Delta 21 (Oh Crap !! Did I say that out loud ??!??)
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To: null and void

People need to lighten up.


3 posted on 04/21/2012 10:17:48 AM PDT by PLMerite (Shut the Beyotch Down! Burn, baby, burn!)
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To: null and void

So, what’s wrong with this ad? I think it’s quite clever.


4 posted on 04/21/2012 10:18:01 AM PDT by paterfamilias
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To: paterfamilias
So, what’s wrong with this ad?

Beats me.

I think it’s quite clever.

Me too.

5 posted on 04/21/2012 10:19:37 AM PDT by null and void (Day 1187 of America's ObamaVacation from reality [Heroes aren't made Frank, they're cornered...])
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To: null and void

Its a great ad, very powerful and so simple. It should be on billboards througout the country....


6 posted on 04/21/2012 10:20:49 AM PDT by HerrBlucher (FUBO GTFO ABO......RUN BO!)
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To: null and void

[sarcasm]

Horrors and shame on Kraft that they would actually depict a mother caring for her own baby.

EVERYONE knows that ONLY the state can properly care for all children from birth.

[/sarcasm]


7 posted on 04/21/2012 10:21:36 AM PDT by Eccl 10:2
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To: null and void

I think it’s a great ad.

Prolly not a good idea for public consumption but still a real smile.


8 posted on 04/21/2012 10:23:02 AM PDT by Fishtalk (http://patfish.blogspot.com/)
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To: null and void

Thanks null and void. I nipple saw anything like this before. Okay, just once:

http://www.freerepublic.com/focus/chat/2874807/posts


9 posted on 04/21/2012 10:23:06 AM PDT by SunkenCiv (FReepathon 2Q time -- https://secure.freerepublic.com/donate/)
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To: null and void

Proposal for caption:

“A kid’ll eat the middle of a ... num num num ...”

(sorry Mods go ahead and pull, if that’s over the line)


10 posted on 04/21/2012 10:23:35 AM PDT by Cringing Negativism Network (Obama ate his own dog as a child in Indonesia??)
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To: null and void
I think it's charming. I can't fathom what the commotion is about, unless its the food Nazis who object to cookies with sugar in them.
11 posted on 04/21/2012 10:24:50 AM PDT by hinckley buzzard
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To: null and void

Who doesn’t like milk with oreos


12 posted on 04/21/2012 10:25:08 AM PDT by goseminoles
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To: null and void

“.......it has never run in Korea........”

Odd comment relative to nothing else in the ad. Hmmmmmmm.


13 posted on 04/21/2012 10:26:53 AM PDT by EggsAckley ( There's an Ethiopian in the fuel supply ! ! ..)
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To: SunkenCiv

Ooops.


14 posted on 04/21/2012 10:27:19 AM PDT by null and void (Day 1187 of America's ObamaVacation from reality [Heroes aren't made Frank, they're cornered...])
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To: null and void

Cool! From what I can see, looks like prob’ly a first-time mum. Maybe she needx the revenue from doing the ad with her lit’l-un to buy didies.

Just speculatin’ here.


15 posted on 04/21/2012 10:28:22 AM PDT by RobinOfKingston (The instinct toward liberalism is located in the part of the brain called the rectal lobe.)
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To: null and void

Maybe one of those “accidental” releases to create even more viral buzz?


16 posted on 04/21/2012 10:29:29 AM PDT by 2 Kool 2 Be 4-Gotten
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To: null and void

Okay, so how do you dunk the cookie?


17 posted on 04/21/2012 10:31:07 AM PDT by GreenLanternCorps ("Barack Obama" is Swahili for "Jimmy Carter".)
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To: paterfamilias

I see nothing offensive.


18 posted on 04/21/2012 10:34:16 AM PDT by Eric in the Ozarks
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To: Delta 21

I love the containers


19 posted on 04/21/2012 10:36:03 AM PDT by al baby (Hi Mom)
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To: al baby

I think you are on to something. That might actually be an interesting way to package milk, tit shaped containers. Hard to believe it has not been thought of before.


20 posted on 04/21/2012 10:41:36 AM PDT by HerrBlucher (FUBO GTFO ABO......RUN BO!)
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To: null and void

Here it is uncensored:

http://blogs.babycenter.com/mom_stories/breastfeeding-oreo-baby-ad-04182012-is-bonkers-awesome/

“Warning” nudity...


21 posted on 04/21/2012 10:41:42 AM PDT by 2ndDivisionVet (Ich habe keinen Konig aber Gott)
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To: null and void

It is a cute, creative advertisement.


22 posted on 04/21/2012 10:43:39 AM PDT by TFMcGuire (Liberalism Is Hatred)
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To: null and void

As a former copy writer myself, I shudder at the stupiity an the over the li8ne ads of today. All the product of the dumbing down of students and the lack of decency in society today.


23 posted on 04/21/2012 10:44:50 AM PDT by Paperdoll (On the cutting edge)
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To: 2ndDivisionVet

Funny thing is, the women commenting at the site, love it.


24 posted on 04/21/2012 10:46:16 AM PDT by Cringing Negativism Network (Obama ate his own dog as a child in Indonesia??)
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To: HerrBlucher

Well we need a “A cup” of fat free but a “Double D cup” of whole milk for the kids thanks


25 posted on 04/21/2012 10:47:33 AM PDT by al baby (Hi Mom)
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To: null and void

“Kraft Foods is attempting to clean up the mess...”

Mess? What’s the problem? Who complained?


26 posted on 04/21/2012 10:47:58 AM PDT by nuconvert ( Khomeini promised change too // Hail, Chairman O)
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To: Paperdoll
As a former copy writer myself, I shudder at the stupiity an the over the li8ne ads of today.

My irony meter just pegged.

27 posted on 04/21/2012 10:53:39 AM PDT by Izzy Dunne (Hello, I'm a TAGLINE virus. Please help me spread by copying me into YOUR tag line.)
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To: Paperdoll

Well What they say is mothers milk leads to every thing


28 posted on 04/21/2012 10:54:50 AM PDT by al baby (Hi Mom)
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To: GreenLanternCorps
Okay, so how do you dunk the cookie?

Dunno. In the jug?

29 posted on 04/21/2012 10:57:37 AM PDT by null and void (Day 1187 of America's ObamaVacation from reality [Heroes aren't made Frank, they're cornered...])
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To: EggsAckley
“.......it has never run in Korea........”

Odd comment relative to nothing else in the ad.

Huh?

Did you miss the part about it being a South Korean ad ?

30 posted on 04/21/2012 10:57:37 AM PDT by Izzy Dunne (Hello, I'm a TAGLINE virus. Please help me spread by copying me into YOUR tag line.)
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To: null and void

I love boobies


31 posted on 04/21/2012 10:58:32 AM PDT by al baby (Hi Mom)
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To: paterfamilias
So, what’s wrong with this ad? I think it’s quite clever.

I agree!

Not only is it clever, it's beautiful. And I mean the uncensored version.

What with the daily bombardment of quasi-porn that is beamed at us constantly --even on mainstream, allegedly family-oriented television programming-- this image reaches a ZERO on the Richter scale of "offensiveness."

Anyone who claims to be "disgusted" at the sight of nursing mothers and babies ... please let me put it to you this way, and maybe you will get over it:
Babies who are nursed are much more physically and emotionally healthy than formula-fed babies ... ergo breast-fed babies are much less likely to consume YOUR taxpayer dollars in the form of Medicaid expenses, child welfare social services, special schools for disturbed children, and even the costs of eventual prison incarceration.

32 posted on 04/21/2012 10:59:53 AM PDT by shhrubbery! (NIH!)
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To: HerrBlucher
I think you are on to something. That might actually be an interesting way to package milk, tit shaped containers. Hard to believe it has not been thought of before.

I think it's the source of the brand name "Tetra-Pak"

33 posted on 04/21/2012 11:01:04 AM PDT by null and void (Day 1187 of America's ObamaVacation from reality [Heroes aren't made Frank, they're cornered...])
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To: null and void

At least no one risked doing an “eat the inside first” joke.


34 posted on 04/21/2012 11:02:03 AM PDT by SunkenCiv (FReepathon 2Q time -- https://secure.freerepublic.com/donate/)
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To: null and void

Cookies and milk! Nothing better.

Cookies and food police. Nothing worse.


35 posted on 04/21/2012 11:02:40 AM PDT by jonrick46 (Countdown to 11-06-2012)
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To: al baby
I love boobies

Always ready to oblige...


36 posted on 04/21/2012 11:03:25 AM PDT by null and void (Day 1187 of America's ObamaVacation from reality [Heroes aren't made Frank, they're cornered...])
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To: null and void

***Kraft Foods is attempting to clean up the mess made by the accidental release of a controversial Oreo advertisement that features a breastfeeding baby.***

What mess! The photo was beautiful!


37 posted on 04/21/2012 11:08:24 AM PDT by Ruy Dias de Bivar
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To: null and void

I was thinking more of a rounder perkier package, with a twist off nipple. Or better yet, double containers, with a handle in between, one could be fat free the other whole or 2 percent......maybe they could be produced by “Mammary Farms” or “Dolly Parton” dairies, triple D for short.


38 posted on 04/21/2012 11:09:51 AM PDT by HerrBlucher (FUBO GTFO ABO......RUN BO!)
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To: null and void

The article doesn’t say who is actually upset by this. Probably Kraft management and no one else. Those corporate types have a horror of any potential controversy. Their version of a Janet Jackson “wardrobe malfunction” maybe.


39 posted on 04/21/2012 11:10:22 AM PDT by Batrachian
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To: Izzy Dunne

Sorry, I just went through it again and STILL don’t see any reference to Korea. Can you point it out to me?


40 posted on 04/21/2012 11:16:19 AM PDT by EggsAckley ( There's an Ethiopian in the fuel supply ! ! ..)
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To: HerrBlucher
...with a twist off nipple...

*ouch*

41 posted on 04/21/2012 11:19:07 AM PDT by null and void (Day 1187 of America's ObamaVacation from reality [Heroes aren't made Frank, they're cornered...])
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To: null and void
Kraft Foods' ad agency are clever people. That ad made me fantasize about being THAT baby. The baby is in paradise: milk, Oreo, etc.. See, I'm still thinking about it...

5.56mm

42 posted on 04/21/2012 11:25:36 AM PDT by M Kehoe
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To: null and void

Huh huh...you said “leaked”.


43 posted on 04/21/2012 11:26:16 AM PDT by MuttTheHoople (Democrats- Forgetting 9/11 since 9/12/01)
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To: null and void

I see it as a perfectly natural and innocent picture. Anyone offended by the glory of creation is sick.


44 posted on 04/21/2012 11:41:09 AM PDT by SWAMPSNIPER (The Second Amendment, a Matter of Fact, Not a Matter of Opinion)
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To: EggsAckley
Maybe it's not in the CBS version. Look at the original article.

2nd paragraph.

45 posted on 04/21/2012 11:46:09 AM PDT by Izzy Dunne (Hello, I'm a TAGLINE virus. Please help me spread by copying me into YOUR tag line.)
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To: null and void

First LOL I had of the day. LOVE it!


46 posted on 04/21/2012 11:51:19 AM PDT by huldah1776
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To: Ruy Dias de Bivar

What mess! The photo was beautiful!
= = = = = = = = = = = = = = = = = = = = = = = = = = = = = =
Looking at ‘his’ eyes, it is easy to believe his heart isn’t where his mouth is, he is looking forward to dessert.

Of course, at a certain age the main course (here) is the dessert, or at the very least the hors’devours.


47 posted on 04/21/2012 11:58:41 AM PDT by xrmusn (#6/98# Let's start from scratch by voting ALL incumbents out.)
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To: Ruy Dias de Bivar

What mess! The photo was beautiful!
= = = = = = = = = = = = = = = = = = = = = = = = = = = = = =
Looking at ‘his’ eyes, it is easy to believe his heart isn’t where his mouth is, he is looking forward to dessert.

Of course, at a certain age the main course (here) is the dessert, or at the very least the hors’devours.


48 posted on 04/21/2012 12:00:00 PM PDT by xrmusn (#6/98# Let's start from scratch by voting ALL incumbents out.)
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To: Izzy Dunne

Well, I’m usually in the habit of just reading what’s in the link, so seeking yet another article, beyond the linked source, is just not something I do.

Sorry if I left out something so vital to you.


49 posted on 04/21/2012 12:03:10 PM PDT by EggsAckley ( There's an Ethiopian in the fuel supply ! ! ..)
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To: EggsAckley

don’t see any reference to Korea
= = = = = = = = = = = = = = = = = = = = = = = = = = = = = =
At a not so close look, it is fairly obvious that the little sucker is of Asian persuasion.


50 posted on 04/21/2012 12:05:08 PM PDT by xrmusn (#6/98# Let's start from scratch by voting ALL incumbents out.)
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