Really, your wife actually has said “Build a Better Burger” out loud?
Yup!
Which was also the line from some Beef Council booth at a fair we were part of. Can’t remember which fair it was over the past 20 years we have been doing fairs, but it was a smaller rural fair in either California or Oregon. That was their logo, “Build a Better Burger”, which of course easily transforms to Bilderberger or visa versa.