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How Facebook Hobbled Mark Zuckerberg’s Bid to Get America Vaccinated (antivaccine activists undermined the CEO’s ambition to support the rollout by flooding the site and using Facebook’s own tools to sow doubt about the Covid-19 vaccine)
Wall Street Journal ^ | September 17, 2021 | Sam Schechner, Jeff Horwitz and Emily Glazer

Posted on 09/17/2021 6:36:29 PM PDT by DoodleBob

...In a post and a press release, the chief executive discussed Facebook Inc.’s initiatives to promote vaccines...For more than a month, Facebook researchers warned that comments on vaccine-related posts—often factual posts of the sort Facebook sought to promote—were filled with antivaccine rhetoric aimed at undermining their message, internal documents reviewed by The Wall Street Journal show.

...

Users were seeing comments on vaccine-related posts 775 million times a day, the memo said, and Facebook researchers worried the large proportion of negative comments could influence perceptions of the vaccines’ safety.

...

Despite Mr. Zuckerberg’s effort, a cadre of antivaccine activists flooded the network with what Facebook calls “barrier to vaccination” content, the memos show. They used Facebook’s own tools to sow doubt about the severity of the pandemic’s threat and the safety of authorities’ main weapon to combat it.

...

...

The company’s efforts suffered from technical limitations. An integrity staffer circulated a memo about a post that had 53,000 reshares and three million views. It said vaccines “are all experimental & you are in the experiment.” The staffer called it “a bad miss for misinfo”—noting that Facebook’s systems mistakenly thought it was written in Romanian, which is why it wasn’t demoted.

Even when they worked as intended, the systems used to detect vaccine posts for removal or demotion weren’t built to work on comments, the documents show.

...

At a gathering of Facebook’s leadership in and around Menlo Park early this month, some officials discussed whether Facebook has gotten too big, with too much data flowing to manage all of its content, said people familiar with the gathering. The tone from some participants was, “We created the machine and we can’t control the machine,” one of the people said.(emphasis added)

(Excerpt) Read more at wsj.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events; US: New York
KEYWORDS: bigtech; covid19; emilyglazer; facebook; jeffhorwitz; markzuckerberg; mediawingofthednc; partisanmediashill; partisanmediashills; samschechner; vaccines; wallstreetjournal

1 posted on 09/17/2021 6:36:29 PM PDT by DoodleBob
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To: upchuck

Ping....this is a great example of using Big Tech to cripple itself.


2 posted on 09/17/2021 6:37:25 PM PDT by DoodleBob (Gravity's waiting period is about 9.8 m/s^2)
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