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Scorn In The USA: Jeep Pauses Bruce Springsteen Ad Campaign After Drunk Driving Charge
Breitbart ^ | 2-10-2021 | DavidNg

Posted on 02/10/2021 5:49:05 PM PST by blam

Jeep has officially paused its Bruce Springsteen ad campaign that aired during the Super Bowl following the revelation that the pro-Biden rock singer was arrested for drunk driving in November.

A spokeswoman for Jeep confirmed to CNBC that the entire campaign is on hold.

“It would be inappropriate for us to comment on the details of a matter we have only read about and we cannot substantiate,” a Jeep spokeswoman said in a statement to the cable network. “But it’s also right that we pause our Big Game commercial until the actual facts can be established. Its message of community and unity is as relevant as ever. As is the message that drinking and driving can never be condoned.”

The Middle. pic.twitter.com/dbsgWV35i0

— Bruce Springsteen (@springsteen) February 8, 2021

The commercial debuted Sunday during the Super Bowl LV broadcast and has been seen by millions of additional viewers on YouTube. On Wednesday, the commercial was pulled from YouTube and other online platforms after news broke about Springsteen’s arrest.

New Jersey authorities confirmed Wednesday that Springsteen was arrested in November and faces charges including DWI, reckless driving, and consuming alcohol in a closed area.

The arrest took place at the Gateway National Recreation Area in Sandy Hook, New Jersey. Authorities said that Springsteen was cooperative during the arrest.

Mothers Against Drunk Driving has blasted state authorities for failing to reveal the arrest prior to the Super Bowl on Sunday, when tens of millions of football fans saw the high-profile commercial. The advocacy group said that the many victims of drunk driving “deserve better.”

In Jeeps’ two-minute Super Bowl commercial, titled “The Middle,” Springsteen pushes for political unity and reconciliation, urging Americans to come together in the political “middle.”

(snip)

(Excerpt) Read more at breitbart.com ...


TOPICS: News/Current Events
KEYWORDS: cantsing; commercial; dui; jeep; springsteen
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1 posted on 02/10/2021 5:49:05 PM PST by blam
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To: blam

That’s why, not because millions of us will never buy a Jeep again?

And yes, I’ve owned tons of Chrysler Jeep throughout my life.


2 posted on 02/10/2021 5:53:17 PM PST by Watershed
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To: blam

Jeep’s attempt to hit that crucial Genx hipster off-roading, football-watching demo has hit a snag. Springsteen is the perfect avatar for faux authentic Americana.


3 posted on 02/10/2021 5:53:29 PM PST by cdcdawg (My greatest fear is that our society will get what it deserves.)
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To: blam

Guilty until proven innocent.

Welcome to BIDENISTAN!


4 posted on 02/10/2021 5:54:14 PM PST by lightman (I am a binary Trinitarian. Deal with it!)
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To: blam

It happened in November and he’s preaching to us 3 months later. I’m sure Jeep didn’t know but these lefties have no shame-remember Chappaquiddik?


5 posted on 02/10/2021 5:54:23 PM PST by DIRTYSECRET
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To: blam

I’ve never really liked Springsteen; never bought into his purported ‘Hometown’, working-class, persona.


6 posted on 02/10/2021 5:55:24 PM PST by Jamestown1630 ("Corn Pop was a bad dude. He ran a bunch of bad boys.")
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To: DIRTYSECRET

I’m not sure Jeep didn’t know.

I bet a lot of people, including the enemedia, knew.

I think we should get Jeep on the record: Did they or did they not know about the charges?


7 posted on 02/10/2021 5:57:00 PM PST by mewzilla (Break out the mustard seeds. )
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To: blam

“Drunk In The USA”


8 posted on 02/10/2021 5:58:32 PM PST by kiryandil (New Movie: The Assassination Of Ashli Babbitt By The Anonymous Coward)
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The worst thing about owning a jeep is having to tell your mother that you are gay

‘66 toyota landcruiser all the way


9 posted on 02/10/2021 5:59:24 PM PST by dsrtsage (Complexity is merely simplicity lacking imagination)
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To: blam
I've been a Jeep fan and owner for decades. I always looked forward to their superbowl ads because they always had a hint of patriotism, frequently some humor, nostalgia and invocations of their wartime heritage.

They have always been in my mind some of the best superbowl ads, right up there with the older Budweiser horse ads. This year's presentation was not only insulting and antithetical to all their prior campaigns, it was qualitatively one of the worst superbowl ads ever.

I'm glad this is blowing up in Jeep's face, though with all the negative push back they received before the news of Springsteen's DWI, there were probably some execs who were relieved that they now have a good excuse to pull the ad altogether.

10 posted on 02/10/2021 6:00:51 PM PST by Joe 6-pack
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To: blam

“It would be inappropriate for us to comment on the details of a matter we have only read about and we cannot substantiate”

If Jeep is uncertain of the details ask the man - he is their talent.

If he doesn’t cooperate with Jeep, fire him. Publicly.

Jeep sounds as dishonest as that man.


11 posted on 02/10/2021 6:00:59 PM PST by jeffersondem
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To: blam

Ewe.
Isn’t there a nude/gay beach on Sandy Hook? What was he doing there? When I visited the Coast Guard station there a few decades back, the beach was full of the most disgusting people you can imagine. I assume it has gotten worse. Springsteen does seem gay.


12 posted on 02/10/2021 6:01:08 PM PST by Born to Conserve
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To: Jamestown1630

Have to admit when I was young wanting to like him.

But I just hated all his songs.


13 posted on 02/10/2021 6:02:14 PM PST by Samurai_Jack (This is not about hypocrisy, this is about hierarchy!)
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To: blam

Ha Ha Ha. This is delicious.


14 posted on 02/10/2021 6:04:16 PM PST by Rummyfan (In any war between the civilized man and the savage, support the civilized man. Support Israel.d)
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To: blam

Drunk in the. USA!!!


15 posted on 02/10/2021 6:04:33 PM PST by gov_bean_ counter (Potemkin Joe - Everything about him is fake)
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To: blam

Snicker...


16 posted on 02/10/2021 6:05:55 PM PST by JimSp
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To: Jamestown1630
"I’ve never really liked Springsteen; never bought into his purported ‘Hometown’, working-class, persona."

From day one I thought he was a low-life POS.

I remember them bragging how their marketing people were able to get his picture (a coup) on the front page of Time and Newsweek magazine in the same week.(Years ago, 1975)


17 posted on 02/10/2021 6:07:13 PM PST by blam
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To: blam
Whoever at Chrysler-Jeep thought using Bruce Springsteen in a high profile Jeep commercial will in all likelihood be fired and held up in MBA schools, going forward, as what not to do … ever.
18 posted on 02/10/2021 6:07:51 PM PST by BluH2o
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To: kiryandil

ZINGER!

The guy is in his seventies and still getting DUIs.

Has he never heard of AA?


19 posted on 02/10/2021 6:08:16 PM PST by miserare ( Respect for life--life of all kinds-- is the first principle of civilization.~~A. Schweitzer.)
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To: blam

Yeah Brucie it’s hard to get to the middle when you’re driving drunk!


20 posted on 02/10/2021 6:09:59 PM PST by xp38
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