Can the rioters read? The average IQ of the people smashing up stores seems to be in the “1 SD below average” range. This case is sort of pitched to an audience about 30% smarter than them.
Funny you should ask that. Day before yesterday, I was watching some of the looters doing their evil thing. A horde of barbarians were busy looting a high-end clothing store while right next door, a Barnes & Noble was sitting there, completely untouched. Not a single one of them bothered to even look inside to filch a copy of Dont Steal This Book . . .