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The Press Needs More Than A Super Bowl Ad To Fix Its Plunging Credibility
Investor's Business Daily ^ | February 4, 2019

Posted on 02/06/2019 5:55:22 PM PST by EdnaMode

Media Bias: While journalists are getting pink slips across the country, the Washington Post decided to dump a boatload of cash for a Super Bowl image ad that tried to portray the news media as national heroes. Here's a better, and much cheaper, idea to restore the industry's shattered reputation: Be less blatantly partisan.

In the 60-second ad, Tom Hanks intones about the importance of journalists against the backdrop of historic events. Thankfully, during these times, the ad says, "There's someone to gather the facts. To bring you the story. No matter the cost. Because knowing empowers us. Knowing helps us decide. Knowing keeps us free."

The problem with journalists today, however, is that they aren't interested in gathering facts or empowering the public with knowledge. Instead, they are interested mainly in pushing their agenda — a basic failing of the profession brought into high relief over the past two years.

Media Bias Kills Trust

The latest IBD/TIPP Poll makes this abundantly clear. The poll asked several questions to gauge the public's perception of the mainstream news media.

What did it find?

First, that fully half the country says its trust in the media decreased over the past two years. A tiny 8% say it's increased.

That includes a plurality of independents (49%). Even among Republicans, who've long grown accustomed to media bias, 81% say their trust in the press has dropped over the past two years.

(Excerpt) Read more at investors.com ...


TOPICS: Politics/Elections
KEYWORDS: fakenews; mediabias; mediawingofthednc; superbowl
The media are nothing more than leftwing activists.
1 posted on 02/06/2019 5:55:22 PM PST by EdnaMode
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To: EdnaMode
The amazing thing to me is that the MSM, especially the print media, can't figure out why subscription income is declining. Ok, here's the secret: People don't want to pay for 20-30 pages of op-ed copy. We don't want to read about your agenda. Indeed, I probably don't care about your agenda. Until the MSM starts demonstrating some balanced reporting, people will continue migrate away.
2 posted on 02/06/2019 6:04:58 PM PST by econjack
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To: econjack

Part of it, is that members of the media are liberal. And the pinnacle of the profession, are headquartered in the New York/Washington axis. They are subjected to groupthink.

They also don’t understand the concept of analysis, reasoning ability, etc. They don’t have the ability to debate and discuss issues. Their position is, if you aren’t agreeing with them, then you are racist/sexist/xenophobic, etc.

And once they call some deplorable racist/sexist, etc, then the discussion is over, because the arrogance of these liberal media types, won’t allow them to deign to discuss issues with deplorable types. They feel too superior to the rest of us, feel they are smarter than everyone else, that they just never debate and discuss issues. Those who disagree are simply dismissed as racist/sexist/Islamophobic, homophobic, etc.


3 posted on 02/06/2019 6:38:38 PM PST by Dilbert San Diego
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To: EdnaMode

4 posted on 02/06/2019 6:41:02 PM PST by Drew68
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To: EdnaMode

Basically the new media of smart devices, and computers mean the new is crowd sourced. We DO NOT NEED the news, whether it be television, radio or print. We need coverage, like C-Span. I enjoy Fox News, in particular Tucker Carlson. I don’t even see information being disseminated by the alphabets, CNN, MSNBC or newspapers. They print, say and opine ONLY opinion.


5 posted on 02/06/2019 6:59:40 PM PST by Glad2bnuts (If Republicans are not prepared to carry on the Revolution of 1776, prepare for a communist takeover)
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To: EdnaMode

One of these is true:

a) members of the media, and the companies that own the media, are totally biased toward the democrat party in the US and toward globalist socialism world wide.

b) Members of the media, and the companies that own the media, are too stupid to realize that their natural identification with like-minded people looks like bias to those with different views.

Jeff Bezos and the other media moguls didn’t get rich by being stupid. The bias is deliberate.


6 posted on 02/06/2019 7:14:29 PM PST by Some Fat Guy in L.A. (Still bitterly clinging to rational thought despite it's unfashionability)
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To: EdnaMode

7 posted on 02/06/2019 7:20:47 PM PST by Bon mots
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To: EdnaMode
Media Bias Kills Trust

True as the day is long...

8 posted on 02/06/2019 8:18:25 PM PST by GOPJ (We renew our resolve America will NEVER be a socialist country. We are born free we will STAY free!)
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To: econjack
I'll summarize it this way:

People are not willing to pay for a product that is telling them they are stupid, garbage, etc.

9 posted on 02/06/2019 8:25:30 PM PST by Tench_Coxe
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To: EdnaMode
Democracy dies in darkness!

....and it's the press who turned out the lights.

10 posted on 02/06/2019 8:28:46 PM PST by Bommer (Help 2ndDivisionVet - https://www.gofundme.com/mvc.php?route=category&term=married-recent-amputecan')
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To: Bommer

Yup, exactly.


11 posted on 02/06/2019 8:30:29 PM PST by EdnaMode
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To: EdnaMode

Does a boring superbowl and ad die in darkness?


12 posted on 02/06/2019 8:31:35 PM PST by CJ Wolf (Free. Wwg1wga)
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To: EdnaMode
I'm doing everything I can do to destroy the MSM.

They are destroying my country.

13 posted on 02/06/2019 9:26:46 PM PST by blam
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To: EdnaMode

https://www.nytimes.com/2016/08/08/business/balance-fairness-and-a-proudly-provocative-presidential-candidate.html

The NYTimes announced in August of 2016, during the election, that they were abandoning any pretense of objectivity. The entire mainstream media went all in on that endorsement of systematic bias.


If you’re a working journalist and you believe that Donald J. Trump is a demagogue playing to the nation’s worst racist and nationalistic tendencies, that he cozies up to anti-American dictators and that he would be dangerous with control of the United States nuclear codes, how the heck are you supposed to cover him?

Because if you believe all of those things, you have to throw out the textbook American journalism has been using for the better part of the past half-century, if not longer, and approach it in a way you’ve never approached anything in your career. If you view a Trump presidency as something that’s potentially dangerous, then your reporting is going to reflect that. You would move closer than you’ve ever been to being oppositional. That’s uncomfortable and uncharted territory for every mainstream, nonopinion journalist I’ve ever known, and by normal standards, untenable

. . .

It may not always seem fair to Mr. Trump or his supporters. But journalism shouldn’t measure itself against any one campaign’s definition of fairness. It is journalism’s job to be true to the readers and viewers, and true to the facts, in a way that will stand up to history’s judgment. To do anything less would be untenable.


They finally admitted what we have known for decades, and they even embraced their extreme bias as a virtue.


14 posted on 02/07/2019 5:14:41 AM PST by Pollster1 ("Governments derive their just powers from the consent of the governed")
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