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Washington Post produces first Super Bowl ad
The Hill ^ | 02/01/19 | Tal Axelrod

Posted on 02/01/2019 4:52:37 PM PST by yesthatjallen

The Washington Post will air its first ever Super Bowl commercial during Sunday’s matchup between the New England Patriots and Los Angeles Rams, the paper reported Friday.

The 60-second advertisement, which highlights the importance of reporting and the dangers journalists often face, will be narrated by actor Tom Hanks.

The spot will air during the fourth quarter of the game and will depict news events from World War II through the present day, according to the paper. The Post reported that Hanks describes journalists’ role in relaying facts to the public throughout the years.

The commercial will end with The Post’s logo and its slogan, “Democracy Dies in Darkness.”

“The Super Bowl is a remarkable moment to recognize the courage and commitment of journalists around the world that is so essential to our democracy,” said Fred Ryan, publisher and CEO of The Washington Post. “We decided to seize the opportunity to make this a milestone moment in our ongoing campaign.”

The commercial will depict journalists who have been killed or detained around the world while reporting for The Post and other media outlets, including Austin Tice, a freelance reporter who has been missing in Syria for more than six years, and Jamal Khashoggi, a Washington Post columnist who was killed in at the Saudi Consulate in Istanbul in October.

Choosing Hanks as the ad’s narrator is a reference to his performance in the movie “The Post,” in which he played Ben Bradlee, the paper's executive editor.

Ryan said the ad was purchased last week. CNBC reported Wednesday that CBS is charging $5.25 million for a 30-second slot.

“This was a chance for a broader message about the role journalists play in our everyday lives and the risks they take to bring us the facts,” Ryan said.

The commercial will be published on the Post's website and its social media platforms after the game.


TOPICS: News/Current Events
KEYWORDS: bezos; dnctalkingpoints; fakenews; partisanpress; theshill; washingtonpost
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To: reg45

Indy. And only saw it because I was invited to a SB party


21 posted on 02/01/2019 5:10:27 PM PST by digger48
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To: a fool in paradise

That’s three Fs. for the Washington Post.


22 posted on 02/01/2019 5:10:50 PM PST by reg45 (Barack 0bama: Gone but not forgiven.)
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To: a fool in paradise

[ “The newspapers of a real democracy meet these tests...”

Newspaper checks.

1. Balance of coverage - FAIL
2. Disclosure of source - FAIL
3. Competence of staff - FAIL]

It’s a hat trick!!!


23 posted on 02/01/2019 5:11:14 PM PST by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: yesthatjallen

Mr Big . . . Butt Boi for the lyin “media”

Appropriate


24 posted on 02/01/2019 5:17:55 PM PST by A_Former_Democrat ("Mods/Indies/Dems/Non-voters" JOBS or MOBS? Are CRAZY DIMS REALLY who you want BACK in POWER?)
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To: yesthatjallen

Tough shiite for them to pay millions just to find out how many refuse to watch the NFL for any game including the SB.


25 posted on 02/01/2019 5:18:11 PM PST by doorgunner69
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To: yesthatjallen

The GOP should demand equal time since this is propaganda. That’s what the Dims would do.


26 posted on 02/01/2019 5:21:58 PM PST by GnuThere
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To: wally_bert
The 80s Rams and Steelers was the last one I saw.

Payton Manning's last game for me. Been DVR recording to zap commercials long before that. Not watched in real time for 30 some years, now do not watch at all.

Funny how quickly you lose interest once you boycott them.

27 posted on 02/01/2019 5:22:49 PM PST by doorgunner69
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28 posted on 02/01/2019 5:30:11 PM PST by tomkat
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To: All

“...will be narrated by actor Tom Hanks.”

Shut Up And Act, ya Trained Ape!


29 posted on 02/01/2019 5:48:24 PM PST by Diana in Wisconsin ( "Why can't you be more like Lloyd Braun?")
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To: ClearCase_guy
“Democracy Dies in Darkness.”

See my tagline.

30 posted on 02/01/2019 6:11:09 PM PST by Maceman (Democracy dies with Democrats.)
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To: yesthatjallen

It should show Hanks as Forrest Gump in the Oval Office with JFK, as an example of how easy it is to make fake videos.


31 posted on 02/01/2019 6:34:45 PM PST by rfp1234 (I don't watch CNN for the same reason I don't drink from the toilet.)
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To: yesthatjallen

This is going to be a low, hanging pitch just begging to be drilled into the cheap seats for all the MAGA meme artists and satirists on the interwebs.

Having Hanks solemnly narrate while the screen shows all the fake news peddling and deep state whoring that the Bezos fishwrap engages in sounds like a good start.


32 posted on 02/01/2019 7:39:09 PM PST by M1911A1 (Santa is real. CNN is fake.)
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To: yesthatjallen

There is no outside danger to news organizations in the U.S. There’s only danger from within the organizations themselves through poor reporting, poor credibility, bias, and outright lies that undercut their existence. There’s nothing wrong with a president or any citizen criticizing the press, especially when that citizen or citizens are under unfair attack. They act as though they are immune to this scrutiny.

Critical analysis and transparency are crucial for the press to stay robust and strong. It’s about time someone is holding them accountable.


33 posted on 02/01/2019 7:55:05 PM PST by Magnatron
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To: yesthatjallen

President Trump could run it backwards...from the “journalists” of today to the Journalists of the Second World War...and end it with his slogan, Make America Great Again!


34 posted on 02/01/2019 11:18:28 PM PST by gnickgnack2 ( Another bad day for Trump, he only got seven major things accomplished .)
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To: yesthatjallen

What I notice is that the entirely fake news is not talking about the kneelersthis year.
They (fakers) know the score but will never allow truths that don’t fit their’s.
My set will not be on any of these bozos.
waa pooz contribution to keep the balloons up just adds fake offerings of credence to obvious wrongs


35 posted on 02/02/2019 3:54:54 AM PST by Recompennation
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To: CptnObvious

The Washington Pest must really be in trouble. Superbowls Ads are not cheap!

_____________

The Post will never be in real trouble, It is Bezo’s Leftist Mouthpiece of Influence in Washington and across the country.

The faster we turn these major platforms into utilities, the better for the democracy and freedom of our Republic


36 posted on 02/02/2019 4:03:04 AM PST by Chickensoup (Leftists totalitarian fascists appear to be planning to eradicate conservatives)
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To: yesthatjallen

They should better go with the pitiful angle.


37 posted on 02/02/2019 5:01:50 AM PST by Berlin_Freeper
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To: a fool in paradise

Are you crying Washington Post? There is no crying in The Ministry of Truth.


38 posted on 02/02/2019 7:20:25 AM PST by xp38
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To: yesthatjallen

39 posted on 02/02/2019 7:21:51 AM PST by RightGeek (FUBO and the donkey you rode in on)
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To: yesthatjallen

When you gotta put out a pro-Minitrue ad, you already lost the war.


40 posted on 02/02/2019 8:23:02 AM PST by Lazamataz (McCain's passing ended up being + 2 net Republican Senators. Him, and Lindsey Graham.)
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