Posted on 01/31/2019 8:15:47 AM PST by Tolerance Sucks Rocks
If you’re desperate for a smile while stuck in Seattle-area traffic, just look toward the billboards where Washington state has launched a $4.4 million marketing campaign that promotes the new Highway 99 tunnel as resembling a happy face.
The messages remind motorists this four-lane tunnel goes completely under downtown, from the stadiums to the Space Needle. Television ads depict people performing a swooping “under” gesture — for instance, while ordering a chicken sandwich with meat beneath the lettuce. Viewers are encouraged to check www.99tunnel.com.
The shape resembles the trademark smile of Amazon, which dominates several blocks near the tunnel’s north end.
“We anticipated that reference. We needed a visual cue that was clear and concise,” said Emily Glad, spokeswoman for the Washington State Department of Transportation (WSDOT) toll division, who points to McDonald’s, IHOP, Colgate and Kraft macaroni ads featuring smile shapes. Featured Video Channeling martial arts into self-defense for herself and other women (3:38) Most Read Local Stories
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Spending millions of dollars on marketing may seem absurd to people who followed 18 years of debate, engineering and construction, culminating this month with constant stories by this paper, the four major television newscasts, public-owned media, and every local radio news team.
Signs over the road lanes will further inform Highway 99 drivers.
(Excerpt) Read more at seattletimes.com ...
PING.
They’d make more money running ads for cigarettes.... more addictive than toll roads, and higher taxed too!
who will they pay to market and who will get payback? Follow the $$$$
Just hire some caravaners. They’ll dig you a tunnel.
Just wait for the big earthquake! By by tunnel and everyone in it!
A tunnel, in earthquake area.
>
marketing may seem absurd to people who followed 18 years of debate, engineering and construction
>
How many of the govt-shills in the MSM (again, I repeat myself /s) remind readers/viewers of the ‘projected’ cost vs. actual?, let alone the time-frame(s) (SAS it wasn’t sold @ 18yrs)
Now, that’s one lousy job of cutting and pasting.
The tolls will be reach $10 with a couple of years. Right now, they’re just teaser rates to get people signed up.
“A tunnel, in earthquake area.”
Under sea level.
Under downtown.
That’s already made of fill.
That contains “Underground Seattle”, which is the old downtown covered by this fill.
What could possibly go wrong?
Seattle had a toll bridge(the floating bridge, I think) for about 10 years...turns out it was paid off for several years and the toll booth employees were skimming massive amounts of money.
Once the story hit the papers, the toll booths closed and a bunch of folks went to jail...
They could spend it on the homeless like get them all coffee....
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