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Nike's Kaepernick ad draws record likes on social media, sends stock to all-time high
CNBC ^ | 09/14/18 | Lauren Thomas

Posted on 09/15/2018 11:25:37 AM PDT by Simon Green

Nike's controversial ad campaign with former San Francisco 49ers quarterback Colin Kaepernick has drawn a surge in Instagram followers and likes on Twitter and Facebook, which should translate into higher sales, according to one analyst.

Nike added roughly 170,000 Instagram followers around the timing of the release of its ad campaign, Wedbush Securities analyst Christopher Svezia said in a research note Friday.

"Indeed, [Nike] management knows its American consumer well and the campaign featuring Mr. Kaepernick is a positive for the brand and likely its sales," Svezia said. The company's shares hit a record high of $83.90 on Thursday. Wedbush placed a 12-month price target of $90 a share on the stock.

The ad campaign generated "possibly record likes by Americans" on social media, even though there's been a wave of anti-Nike comments as well, according to Webush's internal analysis of the marketing campaign. Kaepernick, who knelt during the 2016 National Football League season during the national anthem in protest against racial injustice, opted out of his contract with the 49ers and hasn't signed with another NFL football team.

(Excerpt) Read more at cnbc.com ...


TOPICS: Culture/Society; News/Current Events; Politics/Elections
KEYWORDS: 1moretime; nikeboycott
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1 posted on 09/15/2018 11:25:37 AM PDT by Simon Green
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To: Simon Green

Likes never fed a hungry child.


2 posted on 09/15/2018 11:26:21 AM PDT by proust ("The rule is, jam tomorrow and jam yesterday, but never jam today.")
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To: Simon Green

yay!

time to sell short


3 posted on 09/15/2018 11:27:23 AM PDT by Mr. K (No consequence of repealing Obamacare is worse than Obamacare itself.)
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To: Simon Green

Wow, fake accounts being created and paid for generating ‘record’ likes. Wow, fakebook likes.

I guess that teaches everyone. We are pwoned.


4 posted on 09/15/2018 11:29:44 AM PDT by Secret Agent Man ( Gone Galt; Not averse to Going Bronson.)
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To: Simon Green

“””””””””which should translate into higher sales, according to one analyst.”””””””

SHOULD???? I’d say I know at least one analyst who is an idiot.


5 posted on 09/15/2018 11:30:07 AM PDT by shelterguy
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To: Simon Green

For now.


6 posted on 09/15/2018 11:30:10 AM PDT by conservative98
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To: Simon Green

Low-life surge.

Nike quickly becoming the Low-Life Brand and will begin soon to fade or disappear I think.


7 posted on 09/15/2018 11:31:11 AM PDT by Jim W N (MAGA by restoring the Gospel of the Grace of Christ and our Free Constitutional Republic!)
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To: Simon Green

It’s probably temporary. Lots of leftists bought Nike stuff to support Colin. They won’t be buying stuff all the time.


8 posted on 09/15/2018 11:31:57 AM PDT by EdnaMode
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To: Mr. K

More than 170,000 will NEVER buy a NIKE product ever again


9 posted on 09/15/2018 11:32:11 AM PDT by Java4Jay (The evils of government are directly proportional to the tolerance of the people.)
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To: Simon Green

One of the worst exploiters of the poor in the third world is now promoted by the Left as a champion of “social justice” for featuring Colin Kaepernick - apparently he doesn’t mind what they do either as long as they shell out the cash to his bank account.


10 posted on 09/15/2018 11:32:17 AM PDT by Republican Wildcat
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To: proust
Record high-stocks does though.

Face it, the US (World at large as well) has a huge demographic/identity issue that favors a strong degree of force through the State.

If you are old, the worry is less than those younger that understand the folly these idiots are guiding us too.

It’ is real and they are definitely legion. Anecdotal evidence like “My young Jimmy is a strong conservative” clap-trap is not the norm. The young have at large have been subverted and manipulated. The best remedy is to embrace that and fight back, not assume it's pop-culture and irrelevant.

11 posted on 09/15/2018 11:33:14 AM PDT by rollo tomasi (Working hard to pay for deadbeats and corrupt politicians.)
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To: Simon Green
pump and dump...
12 posted on 09/15/2018 11:33:27 AM PDT by Chode ( WeÂ’re America, Bitch!)
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To: Simon Green

Stock chart shows Nike (NKE) has been on a very strong upward trail since 2009. I can’t see any effect of the ad one way or another.


13 posted on 09/15/2018 11:33:56 AM PDT by AndyTheBear
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To: Simon Green

Next: NFL owners get frightened by the numbers, rush to coerce some poor team into hiring him.


14 posted on 09/15/2018 11:34:17 AM PDT by clintonh8r (Truth is hate speech to those who hate the truth.)
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To: proust

FREE: 2 pair size 15 Nike Basketball Shoes. Lighter fluid included.


15 posted on 09/15/2018 11:34:39 AM PDT by KierkegaardMAN (This is the sort of stuff up with which I shall not put!)
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To: Simon Green

Wow, after seeing this...i am going out and buy me some $300 sneakers that are actually worth about $30!


16 posted on 09/15/2018 11:35:38 AM PDT by Leep
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To: Chode

What it smells like to me, too.


17 posted on 09/15/2018 11:35:50 AM PDT by piytar (If it was not for double standards, the Democrats and the left would have NO standards.)
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To: Simon Green

Nike: Embrace the suck. Just do it!


18 posted on 09/15/2018 11:36:03 AM PDT by windsorknot
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To: Mr. K

I think you are correct maybe some long options too


19 posted on 09/15/2018 11:38:35 AM PDT by datricker (Cut Taxes Repeal ACA Deport DACA - Americans First, Build the Wall, Lock her up MAGA!)
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To: Simon Green

I’ll wait until the earnings report. They may be inclined to fudge the numbers to cover for their monumental stupidity.


20 posted on 09/15/2018 11:40:06 AM PDT by Crucial
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