They think their fans and "likes" are theirs. They're wrong. In fact, when they try to send a message across their fan base, FB has an algorithm whereby only a fraction of those who "liked" their page get the message...unless they boost it for $25.
The same generally holds true for other commercial enterprises...they don't "own" their likes.
This is why many entities maintain their own website where they "own" their fans' email addresses etc.
My guess is if enterprises leave FB, they'll quickly find that it's smarter move to build their own presence and website. I suspect Alex Jones is now reaping the benefit of him being cut off, and we can only hope it hastens a greater exodus.
LOL, I agree about FB.
here in Hollywood, I know of a certain producer, big-time who states that FB “likes” dont amount to a bean of hills. You can tweet or like all you want but most of these followers DONT even show up for a gig. FB / tweets helps but only for so much...
Interesting story on fake likes created by bots.
The advertisers are being robbed.
When you see huge numbers for some video you can bet it is faked.
Facebook stock price was created by fake numbers for the IPO. The numbers they put out would mean a few billion people are using the site. It is a scam.
The Flourishing Business of Fake YouTube Views
https://www.nytimes.com/interactive/2018/08/11/technology/youtube-fake-view-sellers.html