Sears online would have been a good idea twenty years ago when they had a huge catalog mailing list and no competitors.
They really missed the boat going into the 21st century.
There's a hilarious irony in that.
If Sears were to revive their turn of the 20th Century catalog prefab houses, the Victorian designs untouched, except for the updating to allow for modern kitchen appliances, plumbing and electrical wiring, they would make a mint.