Posted on 02/22/2017 4:51:08 PM PST by 11th_VA
Starbucks' brand has taken a beating since the company announced plans to hire 10,000 refugees worldwide in the next five years in response to Donald Trump's executive order intended to prevent refugees from entering the US.
The coffee giant's consumer perception levels have fallen by two-thirds since late January, according to YouGov BrandIndex.
The perception tracker measures if respondents have "heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative." In Starbucks' case, perception is still overall positive, but significantly lower than it was prior to CEO Howard Schultz published a public letter outlining the company's plans to give refugees jobs.
"We are living in an unprecedented time, one in which we are witness to the conscience of our country, and the promise of the American Dream, being called into question," CEO Howard Schultz wrote in a letter to Starbucks employees about the plan. (snip)
YouGov says that there's reason to believe backlash will impact the chain's bottom line. Two days before Starbucks' announcement, 30% of consumers said they'd consider buying from Starbucks the next time they were craving coffee, the highest proportion in nearly a year. Now, the percentage is down to 24%, according to YouGov. ...
(Excerpt) Read more at finance.yahoo.com ...
Keep up the good work, patriots!
I want to see them drop so deep that they will never be a national coffee shop again.
I don’t want my head chopped when I buy a coffee, not that I go to lame-ass Starbucks anyway.
I don’t remember the exact last time I was in a Starbucks but I do know it was the last time I will be in a Starbucks.
Not been there for years either.
as long as Star*ucks is *ucking America, we are *ucking Star*ucks
(it has no taste anyway, why pay $5 for dishwater?)
My wife and I were in a grocery store that has a Starbucks that seemed to have no one purchasing coffee. My wife noticed that store was hawking a new brand called Cascara. My wife gulped and asked if I knew what Cascara was. I said I had no idea. She told me it was an old laxative that doctors prescribed 40 or more years ago. It is bitter and causes cramps leading to the evacuation of the intestines.
I cannot think of a better name for a Starbucks brand that Cascara—except maybe Colon Blow.
..consequences
All these lib companies like Starbucks and Target that tried to turn their brand into a SJW platform have suffered. My local Target has a much emptier parking lot that I remember this time last year. But they have a in-store Starbucks so the few libs that shop there can feel good about themselves.
I get their iced coffee about once a month-—it is delicious,but DDs coffee is my daily fix.
.
Good thing I don’t drink coffee— too many fungal spores to deal with.
Most excellent news. I haven’t bought Starbucks coffee for years anyway and this just makes it even more important to not do so ever again. I’ll buy unknown brands in airports just to avoid Starbucks.
They could hire all transgender refugees for all that it matters among us.
Even free, it tastes terrible. I guess I’m just not hipster enough to appreciate bad tasting coffee.
Well, you couldn’t tell it by the Starbucks I drove by today here. The drive thru line was backed up out into the street and there didn’t appear to be one available parking space. And, worse, just in the last week, both the Scooters and the Doc’s Cafe where I was getting coffee instead of Starbucks went out of business, which will only help Starbucks. At least Brady’s coffee, which is a Christian owned independent espresso shop is still open.
Cascara
Castoria is the laxative I remember.
Kind of like the Dixie Chicks dissing W. Starbucks forgot who can afford to pay $5.00 for a cup of coffee and how easy it is to “change the channel.” Speedway in my flyover has good Arabican and Columbian coffees now for $1.49.
Haven’t bought a Starbucks anything since the gun flap. Part of me thinks the brand is basically over anyway; they just seem like a stale relic of the 90s.
“The coffee giant’s consumer perception levels have fallen by two-thirds since late January, according to YouGov BrandIndex.”
Has Starbucks stock price fallen by two-thirds since late January?
I bet not.
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