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84 Lumber Super Bowl ad's creative director explains the Mexican immigration-themed spot
Business Insider ^ | Feb. 5, 2017 | Lara O'Reilly

Posted on 02/06/2017 6:39:07 AM PST by artichokegrower

84 Lumber just aired its immigration-themed Super Bowl ad, plus the conclusion of the ad's story on its website, which the construction-supply company billed as "too controversial for TV."

The 90-second ad that aired on TV during the Super Bowl depicted a Mexican a Mexican mother and daughter embarking on an arduous journey to leave their country of origin and find a better life in the US.

(Excerpt) Read more at businessinsider.com ...


TOPICS: Culture/Society; Mexico
KEYWORDS: 84lumber; ads; illegals; superbowlads
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"[The message behind the ad] is that in this great land of opportunity, 84 Lumber is a company of opportunity. With this expansion will come an ongoing recruitment campaign, and on this journey we depicted characters who embody the traits and characteristics they are looking for in their people: strong will, determination, and hard-working people."


They are looking for employees who ignore the law?

1 posted on 02/06/2017 6:39:07 AM PST by artichokegrower
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To: artichokegrower

The woman and her little girl likely would have been taken by the cartels and turned into sex slaves.

Who is this ad for? I want my house built by illegals?

Bizarre. Hope the company goes bankrupt and this stupid ad leads to it.


2 posted on 02/06/2017 6:40:17 AM PST by TigerClaws
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To: artichokegrower

I wonder if they lock the doors to their stores at night.


3 posted on 02/06/2017 6:40:33 AM PST by Westbrook (Children do not divide your love, they multiply it)
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To: artichokegrower

To quote my wise father: “if you are explaining, you are losing.”


4 posted on 02/06/2017 6:42:51 AM PST by pinkandgreenmom
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To: artichokegrower

If the commercial were truly realistic, the little girl would have carried a La Raza flag instead of an American flag!

I hope that 84 Lumber sees a significant drop in its revenue now.


5 posted on 02/06/2017 6:44:16 AM PST by House Atreides (Send BOTH Hillary & Bill to prison.)
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To: artichokegrower

If I am determined, go on a moonless night, hop their fence then work hard loading my truck, think 84 lumber would mind if I helped myself to some building materials?


6 posted on 02/06/2017 6:47:10 AM PST by tumblindice (America's founding fathers, all armed conservatives)
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To: House Atreides

One more company to boycott — I can get whatever I need at Lowe’s


7 posted on 02/06/2017 6:47:29 AM PST by Nothingburger
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To: TigerClaws

https://youtu.be/9SOH7z085uI


8 posted on 02/06/2017 6:47:52 AM PST by MagnoliaB (You can't always get what you want but if you try sometime you might find, you get what you need.)
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To: artichokegrower

They could have a heartwarming immigration message showing families entering the US legally. I expect backlash against their poor local retailers for a huge mistake made by corporate who allowed themselves to be snowed by lefties on Madison Avenue.


9 posted on 02/06/2017 6:48:51 AM PST by HokieMom (Pacepa : Can the U.S. afford a president who can't recognize anti-Americanism?)
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To: artichokegrower

They could have a heartwarming immigration message showing families entering the US legally. I expect backlash against their poor local retailers for a huge mistake made by corporate who allowed themselves to be snowed by lefties on Madison Avenue.


10 posted on 02/06/2017 6:48:51 AM PST by HokieMom (Pacepa : Can the U.S. afford a president who can't recognize anti-Americanism?)
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To: MagnoliaB

Opps...meant to put this is from a town hall.


11 posted on 02/06/2017 6:49:05 AM PST by MagnoliaB (You can't always get what you want but if you try sometime you might find, you get what you need.)
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To: artichokegrower
Let them know how you REALLY feel.
12 posted on 02/06/2017 6:49:55 AM PST by oh8eleven (RVN '67-'68)
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To: artichokegrower

Good grief. Any sane company would just create a funny, upbeat, and entertaining ad.
84 Lumber just provides a terrific blueprint to dislike them. I will actively avoid them.

13 posted on 02/06/2017 6:51:17 AM PST by Blue Jays ( Rock hard ~ Ride free)
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To: House Atreides

If she sneaks into California the young girl depicted in the ad can avail herself to unlimited medical care with the tab being picked up by the taxpayer.

Under a new law that will be implemented no sooner than May 1, 2016, children under 19 years of age are eligible for full-scope Medi-Cal benefits regardless of immigration status, as long as they meet all other eligibility requirements (Welfare and Institutions Code section 14007.8.) The Department of Health Care Services (DHCS) is working collaboratively with County Welfare Directors Association of California (CWDA), county human services agencies, Covered California, advocates, and other interested parties to identify impacted children and to provide them with full Medi-Cal coverage benefits.

http://www.dhcs.ca.gov/services/medi-cal/eligibility/Pages/sb-75.aspx


14 posted on 02/06/2017 6:53:21 AM PST by artichokegrower
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To: Blue Jays
Budweiser story about Adolphus Busch was a Lie he didn't even found Budweiser

Adolphus Busch (10 July 1839 – 10 October 1913) was the German-born co-founder of Anheuser-Busch with his father-in-law, Eberhard Anheuser. He introduced numerous innovations, building the success of the company in the late 19th and early 20th centuries. He became a philanthropist, using his great wealth for education and humanitarian needs. His great-great-grandson, August Busch IV is now on the board of Anheuser-Busch InBev.

15 posted on 02/06/2017 6:54:08 AM PST by scooby321 (o even lower)
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To: TigerClaws

If I recall correctly, 84 Lumber got state funding to help avoid going out of business a few years ago. Hope that’s far behind them now. It’s an American company that employs a lot of people.

For 84’s commercial customer base, perhaps keeping cheap illegal labor resonates with them. The ad succeeded in drawing attention to the brand, but for me personally - disappointed that they chose this route to do so.


16 posted on 02/06/2017 6:54:59 AM PST by Made In The USA (Rap music: Soundtrack of the retarded.)
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To: artichokegrower

I’m fed up with being lectured, coerced and treated as a non-feeling racist or jingoist by people who want us to spend our money on whatever product they are pushing.

It doesn’t matter if it’s music, movies, carbonated sugar water or lumber.

They should concentrate on their business and leave the moralizing to Church leaders and half witted democrat politicians.

84 Lumber should move their operations to Mexico and take the Hollywood and Silicon Valley Trump haters with them.


17 posted on 02/06/2017 6:55:05 AM PST by Iron Munro (If Illegals voted Rebublican 66 Million Democrats Would Be Screaming "Build The Wall!")
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To: All
This was posted on their FB:
18 posted on 02/06/2017 6:55:34 AM PST by TigerClaws
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To: TigerClaws

Good!

Strong message to follow.


19 posted on 02/06/2017 7:01:22 AM PST by xrmusn ((6/98)" "Keep Calm & Kill Them All"-Gen J 'MadDog' Mathis USMC")
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To: artichokegrower

They just lost a customer for life. Nice job.


20 posted on 02/06/2017 7:06:13 AM PST by RU88 (Bow to no man)
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