Posted on 06/04/2016 1:40:40 PM PDT by Hojczyk
Aspirational Branding
He boasts about his money, his Ivy League education, the plane, the hotels and the beautiful people he's surrounded by. But it's not his rich contemporaries who constitute his main supporters.
These folks are not voting for Trump because, "he's just like them." They're voting for him because they want to be.
In the consumer marketing world what Trump is doing is referred to as aspirational marketing. Why is it that most of the models in our TV ads are thinner and better looking than the vast majority of America? It's because aspiration is an incredibly powerful force — as humans we aspire for better and we will work toward pursuing that.
It's a tried-and-true mechanism in consumer marketing and Trump has showed how effective it is in politics. Why should Latino voters be immune to Trump's message of a wealth and success? Immigrants are by definition aspirational — they come to a new land for a promise of a better life, and they've inculcated that in their children, too. It's not a stretch to see how Trump's messaging could connect with some voters who think he represents the definition of success and overlook his negative rhetoric and his
There will be Latinos who just like Trump's style and aspirational message and can look past his bluster and outrageous statements as well as his dangerous dance with conspiracy theories. And then there will be those who don't like Trump but believe in the GOP. Either way, there will be Latinos who vote for him — as of now, that portion is believed to stand at 20 percent. And that's before Trump has gotten into his moderate general election groove.
Mark my words, come November Trump will get 25, maybe even 30 percent of the Latino vote.
(Excerpt) Read more at nbcnews.com ...
Hillary can do “aspirational marketing” too!
These folks are not voting for Trump because, “he’s just like them.” They’re voting for him because they want to be.
In the consumer marketing world what Trump is doing is referred to as aspirational marketing.
Many would aspire to be like Trump. Who would aspire to be like Hillary?
There could be a great comedy skit in that concept!
Just the kind of thing that would be a scream on SNL!
If... of course... that would only be if... well, you know.
He didn't connect with the people like him, he said they didn't like him because he always beat them...the billionaires...
The reason I like Donald Trump is he is like me, it's like he's my friend, he comes over and has coffee at my house and we talk about the way of the Country, the horrible mess these idiots have put our Country into, the family, the Heroes that are fighting the wars that are away from their families...
Yes, Donald Trump is one of us, just everyday American Folk, and he understands us and we understand him...
“These folks are not voting for Trump because, “he’s just like them.” They’re voting for him because they want to be.”
I’m not sure that’s 100% correct.
I’m average Joe Sixpack. But if I were to win Powerball and have a billion dollars and decide to run for president, I would be saying, doing and campaigning exactly as Trump is.
It’s almost like he’s stealing all my ideas.
I know two Latinas that can’t wait to vote for Trump.
There are many latino pro trump videos on youtube...
>>Who would aspire to be like Hillary?<<
The beating with the ugly stick alone is only for extreme masochists.
I saw 32% as of right now. Latino’s here legally know what’s at stake and don’t take kindly to an invasion from Mexico.
If she's right, that tells me there are a lot of intellectually lazy, unpatriotic lemmings in the Hispanic community. Should be way more than 30 percent. Sad.
It must be insulting to Latino/Hispanic voters to be told by the media that they will vote in enormous numbers for Hitlery because of how she loves illegals. PSA, Democrats: they want to see the illegal trash leave, as well.
I’d like to see the numbers for the LEGAL Latino vote. Illegals far outnumber the legals.
If I was Mexican I wouldn’t want to be identified with those gang bangers at the riot.
Pray America wakes
Did anyone else here grow up in a old “Heinz 57” type American neighborhood where there was a little bit of everything?.. and we were all just Americans and all Pro American?
That’s what makes me so mad when they try and single out Latinos or black or American Indians or whatever vs white....
Hint.......Donald J. Trump will get 30-35% of the Hispanic vote & 20-25% of the African-American vote and he will carry the women’s vote across all age groups. End of story!!!
As for Hillary Clinton, she might not make it to the Democrat nomination for POTUS, for a variety of good reasons. We will have a much better and clearer picture late, next Tuesday evening. I think she feels she is losing California, for she is running to get out of California, as fast as she can, and, hide back in New York on Tuesday evening, so she will not have to face her adoring media, after her political spanking by Bernie Sanders in California. What a gal!!! Biden & Warren...warm-up, for Obama is a state of sheer panic, and he needs you!!!
Hint: All, and I mean “ALL” California Democrats & Independents...cast your important votes for Bernie Sanders in, not only the California Democrat POTUS Primary, but also in the same type primaries being held in New Mexico, New Jersey, South Dakota & Washington!!! and, there is also a Democrat POTUS caucus in North Dakota!!! End the failed Obama/Clinton act right now, good folks!!! We need America to get “cookin’ again!!!
“Hint.......Donald J. Trump will get 30-35% of the Hispanic vote & 20-25% of the African-American vote and he will carry the women’s vote across all age groups. End of story!!!”
You may well be proven right. But, still, those numbers show a deep sickness in this country that will burden us all for years to come. How on God’s green earth can so many “hispanics” (whatever that is), blacks, and women continue to support the liars, thieves, and murderers that make up today’s Marxocrats, unless they, themselves, are cut from the same cloth? The fact that there remains an intransigent 45% that vote for the Marxocrats, year in and year out, makes me think that even if Trump wins we are witnessing the last days of the “American Empire”.
My Latino friends aren’t stupid. They know the illegal’s will screw up everything for them too. They don’t want them here anymore than you, or me.
In our high school (1960) we all got along it was our parents that hated the other group....we all played sports and hated the other high school...
The Jewish kids were more disliked because they were richer and tended to stay by themselves..But they had some good athletes
Remember the Legals hate illegals
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