I bought some LED at Target this past season (Target has lit displays of each variety so you can get an idea of brightness).....was pleasantly surprised to see that these equalled the glow of my oldies.
Now they come in different colors. You can have the same color as your old bulbs or daylight color, anything in between.
I am remodeling a house at this time and replacing all the bulbs with LED's. It will cut the cost of lighting by at least 75%. If the power companies would push them as fervently as they pushed CFL's, they could avoid costly expansion programs and we could keep the mercury out of our homes.
This new technology looks good, but at what cost?