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Is Boston Station Blurring Line Between Ads and News?
Adweek.com ^ | 6/1/15 | Kevin Eck

Posted on 06/02/2015 2:43:26 PM PDT by SoFloFreeper

It seems a Boston station is testing the viewers appetite for the separation between advertising and journalism.

The Boston Globe reports CBS owned WSBK recently started running an interview segment called A Few Good Minutes produced by a local marketing firm and the CBS owned MyNetworkTV station.

The first segment aired at the tail end of WSBK’s 10:000 p.m. newscast Thursday night. You can watch the video down below.

(Excerpt) Read more at adweek.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events; US: Massachusetts
KEYWORDS: ads; bias; cbs; media; money; news; newsads; tv
The marriage of "journalism" and advertisers on TV stations was consummated long ago.

Now, the relationship seems to be getting even more blatant and cozier.

1 posted on 06/02/2015 2:43:26 PM PDT by SoFloFreeper
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To: SoFloFreeper

The media keeps an iron control over American public opinion. As far as opinion formation and maintenance goes the American public are pure puppets.


2 posted on 06/02/2015 2:47:39 PM PDT by AEMILIUS PAULUS
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To: SoFloFreeper

“news”?? They don’t do news any more in this country


3 posted on 06/02/2015 2:49:19 PM PDT by GeronL (free short story: http://flscifi.blogspot.com/2015/05/free-short-story-proper-care-feeding-of.html)
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To: SoFloFreeper

Limbaugh does this all the time. He’ll start a story about some guy who’s identity got stolen and then morph it into an ad about lifelock.


4 posted on 06/02/2015 2:50:24 PM PDT by raybbr (Obamacare needs a deatha panel.)
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To: SoFloFreeper

The line of difference between MSM journalism and politics has not only been blurred, it has been eradicated. Now propaganda is called “news,” IMHO. Blended with advertising, it will be only idle chatter, “news” that is not fit to print.


5 posted on 06/02/2015 2:55:12 PM PDT by imardmd1 (Fiat Lux)
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To: raybbr

The infomercial ended talk radio for me, lifelock destroyed talk radio as far as I’m concerned.

Now when you hear the host sound the most engaging, the most sincere, you know that he is morphing into a product placement.

Rush used to make a clear line between himself and commercials, he ALWAYS used a different voice for ads and promotions, but when he went into preretirement retirement, he now uses his most intimate voice for narrative ads, as does Medved, and the rest, I guess.


6 posted on 06/02/2015 2:56:27 PM PDT by ansel12
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To: raccoonradio

pine


7 posted on 06/02/2015 2:58:41 PM PDT by Fractal Trader
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To: raybbr

Exactly - was going to bring that up. Sean Hannity did it too although I’ve quit listening to him.


8 posted on 06/02/2015 3:02:35 PM PDT by SkyDancer ( I Was Told Nobody Is Perfect But Yet, Here I Am ...)
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To: SoFloFreeper; raccoonradio
The Boston Globe reports CBS owned WSBK recently started running an interview segment called A Few Good Minutes produced by a local marketing firm and the CBS owned MyNetworkTV station.

WBZ is the CBS affiliate. WSBK runs old movies (My TV). Both stations are owned by CBS.

I can remember when WBZ was Westinghouse-owned (Group W) and an NBC affiliate, and WSBK was the Bruins hockey station. Then it was UPN until they folded up.

I think they change all this stuff just to keep us confused.

9 posted on 06/02/2015 3:04:15 PM PDT by x
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To: SkyDancer

They all do it. Every one of them. I can only listen to Hannity for about two minutes the I got to turn him off.


10 posted on 06/02/2015 3:14:39 PM PDT by raybbr (Obamacare needs a deatha panel.)
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To: SoFloFreeper

You should see the Dr Oz commercials on Ch 4 in Jacksonville.


11 posted on 06/02/2015 3:16:19 PM PDT by opbuzz (Right way, wrong way, Marine way)
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To: raybbr

When I go to my granma’s house she runs FOX practically 24/7 - it’s okay for a while but when Hannity comes on I leave. Gotta take the dog for a walk or something. The other person I can’t stand on FOX is Gutfield (sp?) or that FOX roundtable thing with him.


12 posted on 06/02/2015 3:21:26 PM PDT by SkyDancer ( I Was Told Nobody Is Perfect But Yet, Here I Am ...)
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To: ansel12
Rush used to make a clear line between himself and commercials, he ALWAYS used a different voice for ads and promotions, but when he went into preretirement retirement, he now uses his most intimate voice for narrative ads, as does Medved, and the rest, I guess.

You can always tell. If it's the back half of the third hour, and the top of the stack of stuff is about identity theft or hard drive crashes, it's time to hit the button. He gets about half a sentence in, and I'm gone.

13 posted on 06/02/2015 3:31:30 PM PDT by cynwoody
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To: raybbr

Yup. And Limbaugh doesn’t purport to be a journalist. He is and has always been an unabashed and unapologetic conservative.

Big difference between him and a local “news” outlet.


14 posted on 06/02/2015 3:36:16 PM PDT by SoFloFreeper
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To: cynwoody

Paul Harvey made a career out of it.


15 posted on 06/02/2015 3:44:19 PM PDT by kaboom
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To: SoFloFreeper

Hate to break it to Adweek, but companies have been producing video “press releases” and making them available to local news departments who air them to fill airtime. I worked in commercial television news in 1991 and we were airing them back then.


16 posted on 06/02/2015 4:42:53 PM PDT by Yo-Yo (Is the /sarc tag really necessary?)
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To: SoFloFreeper

Local news is a little more subtle about their advertising.

They’ll run a “special report” with a live shot from the parking lot of a new store.

They’ll do a “human interest story” with the owner of a new startup business.

A “consumer investigation” will reveal a handy product or service for resolving some problem you never knew you had.

&etc.

All the same, the advertising is built into the news anymore.


17 posted on 06/02/2015 4:48:33 PM PDT by MeganC (You can ignore reality, but reality won't ignore you.)
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