GEORGE: What was that all about?
JERRY: They said they were interested in me.
GEORGE: For what?
JERRY: You know, a TV show.
GEORGE: Your own show?
JERRY: Yeah, I guess so.
GEORGE: They want you to do a TV show?
JERRY: Well, they want me to come up with an idea. I mean, I don't have any ideas.
GEORGE: Come on, how hard is that? Look at all the junk that's on TV.
-- Seinfeld, Season 4 Episode 43 "The Pitch"
George: What writer? It’s a sitcom.