That's how to hurt them.
Those who care could quit using Google and it would be what, a spit in the ocean?
I’m torn by the Google situation. Google seems to offer a lot. I can’t see Google even beginning to feel pain unless some explicitly “family values” alternative shows up and walks off with half its users. It could even be that Google doesn’t go further than it does because it knows that “family values” people still use it. Heaven knows Google can scan email accounts and if they don’t have cuss words but do talk about God a lot, this is probably Christian.
Also just curious... you can change the Firefox search bar to something else like Bing. And Manage Search Engines gives more choices. Does Firefox still get paid by Google for people using that search bar to access Bing?