This thread is five years old bro. Penny's is still around and apparently well-positioned to benefit from the downfall of Sears.
This was an ad campaign ran only in gay magazines. Amazon ran an ad campaign with gay men for their Kindle on prime-time television. Did it hurt Amazon?
Yeah, I realized the article date after I posted. Why was it in my more recent feed?
Doesn’t matter where the ad ran. People got wind of it and a lot of them swore off JCP, as I did. I’m not alone in the least.