[Future Snake Eater]

... if GM seeds are no big deal then why all the fuss against labeling? Why not let consumers make their own choice?

I've had this discussion on here before. The answer was, essentially, "Adding a small label that says 'GMO' would be far too burdensome on companies and drive them out of business."

So now we know.

[opentalk]

from the article

..Whole Foods says there is growing demand for products that don't use GMOs, with sales of products with a "Non-GMO" verification label spiking between 15 percent and 30 percent.