JC Penny might want to just revamp their entire marketing plan. I know they think because Ellen has the number one show on daytime that somehow that means people will flock to her store. It isn’t happening. Although she seems wholesome on the show, she is not in real life and that is one reason why JC Penny is going down. But really I think it is because JC Penny’s is a run down store. Both JC Penny’s and Sears are like a mismash of crap all over the place without any identity. Khols, Macy’s and other retail stores are able to keep with with what people want.
Hard to revamp the marketing plan when your head ceo just quit. The third ceo who has jumped ship in seven months.
The store is in trouble because Johnson hasn’t a clue what the public wants and isn’t listening to those who are trying to tell him..including the public.
There’s also a huge gap in communication from top to bottom. You cannot leave management teams dangling without knowing the plans. Johnson operates as he did at Apple, keeping everything with his circle..he does not understand the open door communication retail requires.
The stock holders are not going to give him much more rope....he’s on a short leash now and must make a favorable difference within a few months if not weeks now.
love Kohls--i don't care who their spokesperson is... recently i have had good experiences shopping at JCP... prices are very good... but i agree--it seems very generic... Sears is awful... i have never liked Sears... even when i was growing up in the 70s, my family never shopped at Sears... everything in that stores looks cheap... the only reason we would go to Sears back in the day was to buy candy or popcorn... or an ICEE... remember when Sears sold candy? so did Montgomery Ward... another store we didn't shop at...