That’s a more masculine looking logo, more like the shades that were used in Herman Cain’s late campaign. The campaign video I saw a few weeks ago had it looking like an Easter egg with a gay looking .org website tag.
But to name a product like this for boots? Especially one that’s supposed to taste good? That’s too reminiscent of, er, boot licking. Although the image of walking all over, er, Arabica might not be all that bad.
It’s the same logo that he has been using. I think it just looks darker in that photo.