Too many negative connotations.
Go back to calling it, "The Day After Thanksgiving."
A couple of months ago, I noticed Big Media referring to a good stock market day as being “in the green” and figured the fix had already been in to rename Black Friday to Green Friday.
Maybe they had intended to after the sales figures backed up their projections.
RE: Hint: Stop calling it “Black” Friday.
I’m surprised the Jesse Jacksons and Al Sharptons of the world have not made an issue out of it yet...
In retail lore, it's the day that the books (store accounts) turn from red to black.