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Stores Can't Ask For Customer ZIP Codes: CA Supreme Court
NBC Los Angeles ^ | February 10, 2011 | Scott Weber

Posted on 02/10/2011 7:57:16 PM PST by EveningStar

click here to read article


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To: ZGuy

Protection against stolen cards is what I thought the asking was for ... seemed like a good idea to me. I mean, people just need to get over themselves if they think giving their zip code is an invasion of privacy.


41 posted on 02/10/2011 8:24:25 PM PST by Let's Roll (Save the world's best healthcare - REPEAL, DEFUND Obamacare!)
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To: rawhide

It is for their security, they want to make sure you are not using a stolen card.


42 posted on 02/10/2011 8:27:13 PM PST by org.whodat
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To: upchuck; Responsibility2nd

1. Click on the link. That’s what I did.

2. NBC Los Angeles is not a blog.

3. The site is copyrighted.


43 posted on 02/10/2011 8:27:29 PM PST by EveningStar (Karl Marx is not one of our Founding Fathers.)
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To: EveningStar

My name is Herman Munster.
I live at 1313 Mocking bird Lane.
Beverly Hills, Ca. 90210


44 posted on 02/10/2011 8:27:48 PM PST by Tagurit (Are your pigs fed, watered and ready to fly?)
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To: buccaneer81
The gas pumps at some stores ask too. They say it’s to prevent credit card fraud.

Yes, that's what I've always understood.

I only get asked my zip codew hen I use one particular credit card, i.e. Discover.
I think Discover recommends this as a security measure. A thief who has stolen your card is not likely to know your zip code.

So it's to protect both you and the credit card company from fraud.

Why are so many here annoyed about it?

45 posted on 02/10/2011 8:28:06 PM PST by shhrubbery!
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To: Let's Roll

“Protection against stolen cards is what I thought the asking was for”

Nope, unless your street address is on your card. It’s usually marketing of one sort or another, the most common use is to see if they need to open another store out your way.

With a little more work they can send junk mail to you since you already expressed an interest in their product line.


46 posted on 02/10/2011 8:28:17 PM PST by DBrow
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To: EveningStar

Same with a phone number. Just give them 867-5309.


47 posted on 02/10/2011 8:28:28 PM PST by HereInTheHeartland (Vote like Obama is on the ballot)
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To: HereInTheHeartland

For a good time, for a good time...caaaaaaallll.

I loved that one as a kid. Before I even knew what it meant. LOL


48 posted on 02/10/2011 8:30:01 PM PST by Straight Vermonter (Posting from deep behind the Maple Curtain)
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To: EveningStar

Makes sense to me. Many gas stations card readers ask to verify your zip at self serve stations when you swipe your card.


49 posted on 02/10/2011 8:33:24 PM PST by eyedigress ((Old storm chaser from the west)?)
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To: calcowgirl
Of course, usually we shop at Safeway and the only way to get deals is to have one of those cards that has all your info on it.

Me and my 32 kids live just fine off the $40 million I earn a year. Their data about me and everyone else in Beverly Hills who graduated from Harvard is very valuable.

50 posted on 02/10/2011 8:34:08 PM PST by Last Dakotan (Hunting - the ultimate in organic grocery shopping.)
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To: EveningStar

You have no idea how frustrating it is to try to fill up at a gas station with your rental car when you are rushing to return it at an airport AND you don’t have a zip code....


51 posted on 02/10/2011 8:35:23 PM PST by hecticskeptic
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To: Last Dakotan

LOL!

good job!


52 posted on 02/10/2011 8:36:24 PM PST by calcowgirl ("Sapere Aude!" --Immanuel Kant)
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To: EveningStar

The zip code you had when you started your credit card account is encoded in your credit card. It asks me to give mine whenever I fill up for gas. It’s an anti-theft device so if you don’t supply the right answer, it may tip off the credit card company that the card is stolen.

Some places want zip code for marketing purposes, yes, but I don’t feel this is intrusive. It’s not like asking me for my SSN, which is often asked when it’s not needed.


53 posted on 02/10/2011 8:36:26 PM PST by OrangeHoof (Washington, we Texans want a divorce!)
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To: EveningStar

Doesn’t matter if its a blog or copyrighted. You still can (and should) post up to 300 words.

If FReepers want to click the link and read more - fine. A 10 word excerpt seldom does any good. Not enough info there to justify a click. Move on to another thread. Or in this case - get replies totally unrelated to the link.


54 posted on 02/10/2011 8:37:46 PM PST by Responsibility2nd (Yes, as a matter of fact, what you do in your bedroom IS my business.)
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To: EveningStar

I get the funniest looks and expression when I ask the checkout person what the zip code is right there.
Then I tell them to use that one.


55 posted on 02/10/2011 8:39:28 PM PST by Eye of Unk ("These people are either at your neck or at your knees" A quote by Winston Churchill)
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To: hecticskeptic

You signed up today to tell us you don’t have a zip code?

Are you one of them illegals?


56 posted on 02/10/2011 8:40:14 PM PST by Responsibility2nd (Yes, as a matter of fact, what you do in your bedroom IS my business.)
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To: rawhide

When they ask for my ID when I’m using a credit card I just tell them I don’t have any and I guess I won’t be buying all that stuff that they’ve already scanned and bagged, only one store has taken me up on my offer.

There is a reason you have to sign your credit card and that is so they can compare the signatures.


57 posted on 02/10/2011 8:44:28 PM PST by tiki
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To: HereInTheHeartland

I tell them that I don’t call myself so I never memorized my number..


58 posted on 02/10/2011 8:45:52 PM PST by goat granny
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To: rawhide
Well, can they ask for their driver’s license? The zip code is written on it, at least on mine. I hate it when they ask for my ID when using a credit card. They claim it is for my security. But I guess I like my privacy more.

Why should you show your home address to a stranger? If you're using a Mastercard, it is specifically in the merchant agreement that they are not permitted to ask for ID. In many employee manuals, it even says specifically you may not ask for identification from a customer. It is probably the worse urban myth that asking for ID for credit card transactions protects anyone. The clerk is paying attention to identification they have no skill in determining if it is real or not, and at no point are they paying attention to the one important part - does the card number on the credit card match the one that was read by the system?

By far, the largest portion of fraud isn't with stolen cards, it is with tampered cards which are using someone else's card number to charge the transaction. And even then, likely the thief is using the same fake identification the clerk uses to get booze at a friendly bar.

The Mastercard merchant reporting form is an easy and quick way to report merchants that require ID. Visa prefers customers call the numbers on their card to report merchant violations, whereas AMEX has both web and phone reporting of merchant violations. NONE of them permit, at any time, any merchant to require anything but your card to make a transaction. They encourage merchants to check the signature on the card to the signature on the credit card slip, and in every merchant education distribution, stress that it is ensuring that the card numbers match that most helps a merchant stay protected.

Just say no when asked for ID.

59 posted on 02/10/2011 8:47:12 PM PST by kingu (Legislators should read what they write!)
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To: Responsibility2nd

Blogs can also claim copyright protection, even though - unfortunately - some are simply linking to other articles or videos.

Does the 300 word excerpt allowance come from US copyright laws? I doubt it.

And excerpt should be a teaser that forces people to click on the link to read the article.


60 posted on 02/10/2011 8:50:15 PM PST by EveningStar (Karl Marx is not one of our Founding Fathers.)
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