Posted on 12/21/2009 9:39:35 AM PST by abb
The advertising hits just keep on coming for TV stations, networks and programmers -- and not in a good way.
Overall, broadcast television ad revenues were down 22.6% to $8.8 billion in the third quarter, versus the same time period a year ago, according to the Television Bureau of Advertising.
Local TV stations slipped 28.1% to $3.1 billion, with network TV off 21.5% to $4.7 billion. The best news came with syndicated TV, which dropped a modest 7.2% to $1.0 billion.
The period was particularly rough compared to the broader nine-month period in 2009 to date, per TVB. Over this period, network TV dropped 10.7%, syndicated TV was off 2.8%, and local broadcast TV plummeted 27.4%. This brings an overall nine-month loss for broadcast TV to 15.7%, at $28.9 billion.
The big three categories continue to show declines in the third quarter: automotive, down 49.8%; communications/telecommunications, off 22.3%; and restaurants, cutting back 14.8%.
Other major categories went in the same direction: Car and truck dealers declined 32.6%; furniture stores pulled back 19.8%; insurance marketers were down 21.0%; schools, colleges and camps shrank 11.0%; and food and food products were off 7.0%.
Only three of TV's top 25 ad categories showed gains in local broadcast. This group included legal services advertisers -- the 10th-biggest local TV advertiser -- up 3.3%. Supermarkets and other food stores improved 3.7%, and household products such as soaps and cleaners were up 6.4%.
Political advertising, in 19th place, lost 83.9% to $28.4 billion during the period.
ping
http://www.miamiherald.com/news/issues-ideas/story/1389532.html
Figuring a way to pay for news that’s read online
http://newsosaur.blogspot.com/2009/12/presses-stopped-forever-at-140-papers.html
Presses stopped forever at 140+ papers in 2009
http://thephoenix.com/BLOGS/dontquoteme/archive/2009/12/18/thornton-out-at-globe.aspx
Thornton out at Globe
If the “Dinosaur Media” is losing revenue, how much revenue is the “new media” getting?
Is it in the billions? millions? hundreds of thousands? thousands? any revenue?
If not, it is probably premature to call the old media dinosaurs.
If the “Dinosaur Media” is losing revenue, how much revenue is the “new media” getting?
Is it in the billions? millions? hundreds of thousands? thousands? any revenue?
It is probably premature to call the old media dinosaurs.
“This group included legal services advertisers — the 10th-biggest local TV advertiser — up 3.3%. Supermarkets and other food stores improved 3.7%, and household products such as soaps and cleaners were up 6.4%.”
People still need to bathe, eat, and sue ;-)
www.shystersrus.com
http://www.newspaperdeathwatch.com/
Premature Exec Elation
http://www.bloomberg.com/apps/news?pid=20601103&sid=ava4mp_fmg9U
Sam Zell Must Face Tribune Employees Lawsuit Over Pension Plan
http://news.yahoo.com/s/ap/20091220/ap_on_hi_te/us_tec_made_for_web_movies
Hollywood adds money, talent to made-for-Web shows
http://blog.nielsen.com/nielsenwire/consumer/2010-u-s-outlook-a-cross-industry-look-at-what-well-watch-and-buy/
2010 U.S. Outlook: A Cross Industry Look at What Well Watch and Buy
First, Merry Christmas to you and yours, and best wishes for a happy and joyous New Year. Thanks for doing this thread, daily chronicaling the downward death spiral ( BTW, is that redundant, or an oxymoron?) of the MSM. It’s much appreciated. Small suggetsion..it might be fun to do some sort of year end thread...our favorite stories, or the dumbest thing said by a member of the MSM, or the weirdest headline....
I liked that toe tag thing we did for the Rocky Mountain (Spotted) News and the Seattle Post-Intelligencer.
From: Presses stopped forever at 140+ papers in 2009
(Or in other words, about 10 percent of the industry's titles went bust, not counting chains with multiple locations)
The Seattle PI?? The best thing that happened to that commie paper is their print ops went bankrupt and are now web-related.
The govm’t will save them!s/
Dear Networks, I do not watch any programming on any MSM network except for football. Thats it. If you need to downsize to fit your new business model, may I suggest you (1) kill every reality TV show on, (2) kill every lame attempt at a sitcom, (3) kill your news department or outsource it to India, (4) stop giving monicas to obamma at every turn, and (5) put on more football. If you need to fill space between the football games just re-run The Andy Griffith Show, Rockford Files, and Harry-O. I guarantee your ratings will go up. Sincerely - a former customer.
The lawsuit against Zell has merits, on the facts alone....when coupled with the climate of political hatred against old rich white guys, I suspect Zell will offer to settle...
I might add “Cannon” and “Barnaby Jones” to the re-run list. Oh yes - and “Yancy Derringer.”
The article speaks of revenue decrease.
One wonders, is the decrease from loss of sales or price cutting.
Who says Freepers aren’t green?..we are all 100% committed to saving as many trees as possible..
Yes, it has merits, but the money is gone. Zell will drag it out until they all die. One of the original plaintiffs was Jack Nelson, who died a couple of months ago.
http://paidcontent.org/article/419-jack-nelson-among-current-ex-tribune-co-staffers-trying-class-action-su/
Jack Nelson Among Current, Ex Tribune Co Staffers Suing Zell; Claim Scam
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.