Are you kidding me?? The second it came out, Rush was playing the audio to his 20 million listeners and commenting on it. Later (of course) Sean "me too" Hannity followed suit. It was shown on CNN with Blitzer and discussed, it was on MSNBC, with Barnicle and with Gregory. It was shown on Fox News. Shall I go on?
This is brilliant marketing. Reminds me of Huckabee. The trick isn't to spend a crapload of money on airtime. The trick is to post it on the web for free, and have it be so newsworthy that it gets FREE coverage in prime time for a few days.
Excellent job, McCain!
so that’s how you overcome a lack of campaign cash.