so that’s how you overcome a lack of campaign cash.
Definitely. And even if you have cash, it's the smart way of doing things. Word of mouth rules. You get a newsworthy ad out on the web, if you're lucky Drudge runs with it. Maybe some of the bigger blogs. Maybe it pisses someone off. Anything to get it on cable news. It's free! You post it on YouTube, send out some emails, badda bing.
Excellent job by the McCain team. They need to give it a rest now, and get back to talking about ENERGY. But this was a very good week by Team McCain.