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Enshrine This Burger (In And Out Burger: Classic Americana Alert)
Los Angeles Times ^ | 09/05/06 | Mark Kendall

Posted on 09/05/2006 3:04:03 AM PDT by goldstategop

The family-owned chain has been successful enough to spawn a famous commercial jingle, earn several loving write-ups in the New York Times and have its burgers served to A-list celebs at swanky post-Oscar parties.

The great taste hasn't changed, but the mystique that inspired our carnivorous cross-valley quests sure has. The earlier, spartan drive-throughs, which once kept us at arm's length, a sheet of glass sealing off the inner sanctum where clean-cut workers frenetically packed the grill with meat patties, has given way to brightly lighted indoor seating no different from the national fast-food chains. The fabled secret menu, for years passed around solely by word of mouth, giving those of us in the know an easy way to separate the true In-N-Out fan — and true Southern Californian — from the wannabes … well, the Web ended all that.

How can we preserve that vanishing sense of wonder while giving proper respect to the important role In-N-Out has played in postwar SoCal culture? An idea came to me a few months back while driving on the 10 Freeway, when I glimpsed a well-worn yellow-arrow sign, bearing a quaint pre-digital clock.

It was there, in Baldwin Park, where Harry and Esther Snyder started it all back in 1948, according to the company's website. (The original hamburger stand was demolished when the 10 Freeway came through; this site was its replacement.)

It came to me. Just look at the simple menu of burgers, shakes and fries. The In-N-Out folks are masters of minimalism. What if they skipped the bric-a-brac and gimmicks and just let the old store slide into a mysterious ruin? Keep the grill's pilot light burning in an eternal flame. Keep the cult following alive.

(Excerpt) Read more at latimes.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events; US: California; US: Nevada
KEYWORDS: americana; animalfries; animalstyle; baldwinpark; california; chocolateshake; classic; doubledouble; inandoutburger; kiss; proteinstyle
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In And Out Burger is classic Americana. Its also a part of the California mystique. Its success and devoted following is not only due to the eye catching designs of its drive-in restaurants but above all, to the minimalist menu of burgers, shakes and fries it offers. Which draws American food lovers from all over to chow down the quintessential - and to many - THE American burger. Its akin to a religious experience and In and Out is a temple to American cuisine.

(No more Olmert! No more Kadima! No more Oslo! )

1 posted on 09/05/2006 3:04:07 AM PDT by goldstategop
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To: goldstategop

Them Mormons know how to make a burger.

Fries? Not so much.

I usually just get a Double Double and go to Wendy's for fries and a Frosty. Now that's a fine fast food meal.


2 posted on 09/05/2006 3:10:45 AM PDT by Reform4Bush
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To: goldstategop

Watch out - America's latest brigade of PC storm troopers, the "Obesity Police," may soon be arriving to protest, with their placards and their simple-minded, knee-jerk Leftist slogans. "It's for the children."


3 posted on 09/05/2006 3:11:10 AM PDT by Jack Hammer
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To: Reform4Bush
Them Mormons know how to make a burger.

I don't believe that the Snyder family were/are Mormons.
4 posted on 09/05/2006 3:13:42 AM PDT by irishjuggler
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To: goldstategop

My son would never eat burgers until, on a trip to California, we got him to try an In and Out burger. Now he's hooked


5 posted on 09/05/2006 3:16:53 AM PDT by Edgar3 (Constitutional Republic, or die)
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To: irishjuggler

Check the cup carefully next time.

Verses from the book of Mormon are printed on them.


6 posted on 09/05/2006 3:22:37 AM PDT by Reform4Bush
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To: goldstategop

Hehe ... just wanted to add keyword "DOUBLEDOUBLE". :)


7 posted on 09/05/2006 3:22:55 AM PDT by BunnySlippers
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To: Reform4Bush

The verses are from the Bible, aren't they? Not Mormon.


8 posted on 09/05/2006 3:24:30 AM PDT by BunnySlippers
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To: irishjuggler

Snopes says it is bible verses.

http://www.snopes.com/business/alliance/inandout.asp

Other sites say from the book of Mormon.


9 posted on 09/05/2006 3:26:57 AM PDT by Reform4Bush
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To: Reform4Bush; irishjuggler

According to Snopes the quotes are from the Bible. And the have the locations and what the exact quotes are here:

http://www.snopes.com/business/alliance/inandout.asp


10 posted on 09/05/2006 3:27:07 AM PDT by BunnySlippers
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To: Reform4Bush
Other sites say from the book of Mormon.

Just one look at the quotes shows they are from the Bible.

11 posted on 09/05/2006 3:27:59 AM PDT by BunnySlippers
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To: goldstategop

Animal Fries!


12 posted on 09/05/2006 3:29:17 AM PDT by Pylon (Remember boys, flies spread disease, so keep yours closed.)
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To: irishjuggler

Burger and cheeseburger wrappers
Revelation 3:20—"Behold, I stand at the door, and knock: if any man hear My voice, and open the door, I will come in to him, and will sup with him, and he with Me."[19]

Beverage cups and antenna toppers
John 3:16—"For God so loved the world, that He gave His only begotten Son, that whosoever believeth in Him should not perish, but have everlasting life."

Milkshake cups
Proverbs 3:5—"Trust in the Lord with all thine heart; and lean not unto thine own understanding."

Double-Double wrapper
Nahum 1:7—"The LORD is good, a strong hold in the day of trouble; and he knoweth them that trust in him."[20]

Paper water cups, or "R-9's"
John 14:6 —"Jesus answered, 'I am the way, the truth, and the life. No one cometh unto the Father but by Me."


13 posted on 09/05/2006 3:31:14 AM PDT by BunnySlippers
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To: Reform4Bush
They use a different type of potato.

As far as their burgers go, I very occasionally get a triple triple. I like burgers with lots of meat and cheese and less of everything else. Even a triple triple is lite in the meat department.
14 posted on 09/05/2006 3:32:46 AM PDT by DB (©)
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To: BunnySlippers

Yeah, the Nahum one is the one I've seen. Wikipedia says it's from the Hebrew Bible.

I'm not a Cali native, when I was there that is what I was told.

Sorry for spreading false rumors.


15 posted on 09/05/2006 3:35:32 AM PDT by Reform4Bush
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To: BunnySlippers

16 posted on 09/05/2006 3:44:42 AM PDT by BunnySlippers
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To: goldstategop
Good burgers
17 posted on 09/05/2006 3:49:53 AM PDT by opbuzz (Right way, wrong way, Marine way)
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To: DB
If it's meat and cheese you want...

;)

18 posted on 09/05/2006 3:52:58 AM PDT by DemforBush
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To: DemforBush

19 posted on 09/05/2006 3:54:52 AM PDT by BunnySlippers
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To: goldstategop

Only with extra onions ~ lots of 'em.


20 posted on 09/05/2006 4:03:11 AM PDT by muawiyah
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