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Air America trails conservatives, but market's growing
Duluth, MN, News Tribune ^ | Thu, Dec. 08, 2005 | staff

Posted on 12/08/2005 9:53:02 AM PST by rface

Maryland-based Talkers Magazine figures that Limbaugh reached an average of 13.75 million people each day in fall 2005; Franken only 1.25 million.......

Industry followers say Air America still trails conservative programming - including Rush Limbaugh and Bill O'Reilly - in nearly all major markets. But they also note that Air America could slowly build its base.

In New York City, Air America has increased its share of core listeners - young and middle-aged men - by 40 percent. And the network has doubled its number of affiliates since February. They are now on the air in86 markets nationally, spokesman Jaime Horn said.

"I think we're doing better than people thought. We're on the air over two-thirds of the country," Franken noted.

Maryland-based Talkers Magazine, which follows the talk radio industry, figures that Limbaugh reached an average of 13.75 million people each day in fall 2005; Franken only 1.25 million. The two are on the air at nearly the same time in most markets.

While the two factions may not really be competing for the same listeners, Air America still faces a tough time attracting liberal listeners to AM talk radio and away from other options, everything from album rock and National Public Radio to jazz and classical music stations and university radio stations, Horn said.

It might even be hard to get Franken's target audience to listen to the radio. Conservatives, on the other hand, have been tuning in to AM talk radio market for two decades.

Officials for Midwest Communications, which carries Limbaugh's show in Duluth, did not return phone calls regarding the show's popularity here.

Air America and Franken have been on the air in the Twin Ports since Labor Day, when Red Rock Radio changed the format of its 1490 AM station (KQDS-AM) from news and talk to all talk. That's not enough time to gauge how successful the station's new format is with Northland listeners, said Jeff Anderson, senior account manager for Red Rock Radio. But the station is selling ads.

Liberal talk radio shouldn't be too hard a sell in a town that backed John Kerry for president with more than 67 percent of its votes in 2004.

"We think he's (Franken) connecting here," Anderson said. "It's been well received, including by a lot of advertisers that normally wouldn't be (advertising) on commercial radio."

Lynne Maine of Duluth attended Wednesday's show at UMD because she likes Franken's comedy and politics. She's not necessarily a fan of political talk radio.

"I listen to him every day. But I don't listen to the station all day," she said. "All that bashing from the left is almost as bad as listening to the bashing from the right."

Red Rock will find out after the February Arbitron radio ratings are released whether Franken and his Air America cohorts are drawing an audience here. But Wednesday's UMD show might be an indicator.

"We were out of tickets, all 600 or 700 of them, in less than 45 minutes," Anderson said. "So a few people like Al Franken in Duluth."


TOPICS: News/Current Events; US: Minnesota
KEYWORDS: liberaltalkradio
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1 posted on 12/08/2005 9:53:03 AM PST by rface
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To: rface

AA will never thrive. If I were an advertiser, I would not touch them, or their listener base, even if the advertising was free.


2 posted on 12/08/2005 9:54:34 AM PST by EagleUSA
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To: rface

Or 700 could charge the stage and tear him to shreds.


3 posted on 12/08/2005 9:55:26 AM PST by massgopguy (massgopguy)
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To: rface

Photo's of troops "terrorizing" Iraqi kids.

Follow the link.

http://www.rushlimbaugh.com/home/daily/site_120705/content/soldiers.member.html


4 posted on 12/08/2005 9:55:35 AM PST by BMC1
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To: rface
Considering the fact that Al Franken denied Air America was not stealing funds from that youth club (which of courser they were) I would be skeptical of anything this clown says. Therefore this is the puffiest of puff pieces.
5 posted on 12/08/2005 9:55:55 AM PST by slowhand520
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To: rface

"Air America has increased its share... by 40 percent"

If you have one listener and you increase to two that would be a 100 percent increase!

Al should thank his mom for listening.


6 posted on 12/08/2005 9:56:28 AM PST by YouPosting2Me
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To: rface
"But they also note that Air America could slowly build its base. "

Pigs "could" fly, too.

7 posted on 12/08/2005 9:56:47 AM PST by MizSterious (Anonymous sources often means "the voices in my head told me.")
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To: rface
I think we're doing better than people thought. We're on the air over two-thirds of the country," Franken noted

Another example of how liberals measure success. Not how many people want to listen, or how many advertisers, but simply how many places you have bribed or cajoled into providing welfare for your cause.

Red Rock will find out after the February Arbitron radio ratings are released whether Franken and his Air America cohorts are drawing an audience here.

They have done miserably in every arbitron they have gone through so far. It is unlikely this will be different.

Each time the get a new radio station to pick them up, they get loads of great press about how great they are doing.

8 posted on 12/08/2005 9:58:01 AM PST by CharlesWayneCT
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To: rface

Duluth freezes your brain.

"I know a woman, came from Duluth
bit by a dog with a rabid tooth, went to the grave
a little too soon, see her again with the moonbat moon..."


9 posted on 12/08/2005 9:58:03 AM PST by Rakkasan1 (Peace de Resistance! Viva la Paper towels!)
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To: rface
Air America trails conservatives, but market's growing

Suuure. If Air America were a horse, you'd shoot it.

10 posted on 12/08/2005 9:58:14 AM PST by SIDENET ("IT'S A COOKBOOK!!!")
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To: rface
But they also note that Air America could slowly build its base

Any slower & they'll be going backwards!

11 posted on 12/08/2005 9:58:30 AM PST by Puppage (You may disagree with what I have to say, but I shall defend to your death my right to say it)
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To: YouPosting2Me
Al should thank his mom for listening.

Probably has her on the payroll with the stolen funds.

12 posted on 12/08/2005 9:59:01 AM PST by peyton randolph (Warning! It is illegal to fatwah a camel in all 50 states)
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To: rface

There are two kinds of liberals. The pseudointellectual moneyed ones, and the lower class. Neither of them listen to AM radio. The lower class are too busy listening to rap music, the upper class have never even heard of "AM" radio.


13 posted on 12/08/2005 9:59:04 AM PST by Paradox (Time to sharpen ole Occam's Razor.)
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To: rface
Industry followers say Air America still trails conservative programming - including Rush Limbaugh and Bill O'Reilly - in nearly all major markets. But they also note that Air America could slowly build its base.

If they were writing about a conservative show, they would state how there is near zero market and it is doomed to utter failure. All in the perspective.

14 posted on 12/08/2005 9:59:20 AM PST by Fierce Allegiance (I will prevail. I miss my best friend.)
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To: rface

I would bet that this ratings includes AFR since Franken was forced on our troops.
I'm sure talk radio is in fear of Franken catching up. What a joke. (Kind of like calling Kerry a war hero)


15 posted on 12/08/2005 9:59:31 AM PST by newcthem (Madison: Twenty square miles surrounded on all sides by reality)
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To: MizSterious

All they have to do is keep pumping money into it and it will eventually catch on with enough mind-numbed libs to stay in the water (not really afloat, but in the water). The Average Joe won't stay with it - they might tune in - but to hold their attention, you have to be entertaining. But the kool-aid drinkers might.


16 posted on 12/08/2005 9:59:36 AM PST by karnage
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To: EagleUSA

"Maryland-based Talkers Magazine figures that Limbaugh reached an average of 13.75 million people each day in fall 2005; Franken only 1.25 million..."

First, I doubt the numbers. Every time I read the stats, Rush is about 20 million, and franked with 1.25 million, maybe.

But, Rush is totally supported by the free market and franken and crew can't even pay the bills without donations and theft. It won't be too long before they head to the gummint trough.


17 posted on 12/08/2005 10:00:14 AM PST by USS Alaska (Nuke the terrorist savages - In Honor of Standing Wolf)
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To: rface
"...could slowly build its base."

Coulda, woulda, shoulda...bring it on pink boys!

18 posted on 12/08/2005 10:00:35 AM PST by lormand (Close the border...the US/Kalifornia border.)
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To: rface

Al Who? Air What?


19 posted on 12/08/2005 10:00:50 AM PST by talleyman (Kerry & the Surrender-Donkey Treasoncrats - trashing the troops for 40 years.)
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To: rface
Snort.

Twice nothing is still nothing.

Leave it to the libs to celebrate that fact.

20 posted on 12/08/2005 10:02:14 AM PST by mewzilla (Property must be secured or liberty cannot exist. John Adams)
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