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And now presenting ... the UBERSEXUAL?!
SF Gate ^ | November 13, 2005 | Daniel King

Posted on 11/12/2005 9:31:46 PM PST by Lorianne

Trend-surfers, beware!

The time has come, as it must for all labels, for the word metrosexual to fade into the dustbin of history. Now this media-driven group of men must step aside as sensitive-guy icons and make room for the latest in alleged masculine heroes: ubersexuals.

The use of metrosexuality as an identifier, like "Generation X" and, inevitably, "Generation Y," has spread impossibly fast since the term became popular two years ago as a way to categorize straight guys who apply moisturizer, tweeze their eyebrows and get facials.

The new ideal, according to veteran trend-spotting promoters Marian Salzman, Ira Matathia and Ann O'Reilly, as described in their new book, "The Future of Men," is ubersexuality. The word means a "return to the positive characteristics of the Real Man of yesteryear (strong, resolute, fair)," according to the writers, who helped spread the word on metrosexuality in the first place.

Unlike metrosexuals, who the authors now claim risk being seen as "sad sacks" who seem "incapable of retaining their sense of manhood," ubersexuals are confident, rugged and influential.

The authors' list of Top 10 Ubersexuals includes George Clooney, Bill Clinton, Bono, Barack Obama, Guy Ritchie, Jon Stewart and others whose growing sex appeal reflects a drop-off in metrosexuals' popularity, according to the writers, who say metrosexuals now seem high-maintenance, self-absorbed and overly dependent on women's fashion tips.

Clinton, 59, is "a born charmer" with "sexy hands," and he appears "supremely confident." Clooney "appreciates the finer things in life" and he is effortlessly handsome, not finicky. Bono, lead singer of the rock empire U2, has a gruff exterior, and he is "confident and compassionate."

The Chronicle did a spot-check of various Bay Area men, and some women, last week to see what they think of the latest alleged zeitgeist/fad.

(Excerpt) Read more at sfgate.com ...


TOPICS: Culture/Society; Politics/Elections
KEYWORDS: retrosexual; ubersexual; ubersexuals
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1 posted on 11/12/2005 9:31:46 PM PST by Lorianne
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To: Lorianne

I'm not surprised. Even wart hogs seem attractive to other wart hogs.


2 posted on 11/12/2005 9:34:30 PM PST by WorkingClassFilth (The problem with being a 'big tent' Party is that the clowns are seated with the paying customers.)
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To: Lorianne

I bet they don't even laugh at farts either.


3 posted on 11/12/2005 9:36:47 PM PST by digger48
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To: Lorianne

Stupid word, invented by stupid people, intended for use by stupid people.


4 posted on 11/12/2005 9:38:35 PM PST by Junior_G
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To: Lorianne
whatever happened to being a good ol fashion "man".

You know... the type of guy who knows a little bit about everything (like how to fix a flat, how to chop a tree, how to take a punch, how to make great chili), but isn't a fanatic about anything (except making great chili).

Sigh... what happened to people like my Dad?
5 posted on 11/12/2005 9:39:11 PM PST by birbear (Admit it. you clicked on the "I have already previewed" button without actually previewing the post.)
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To: Lorianne
The authors' list of Top 10 Ubersexuals includes George Clooney, Bill Clinton, Bono, Barack Obama, Guy Ritchie, Jon Stewart

very subtle satire, I am guessing

6 posted on 11/12/2005 9:40:48 PM PST by fnord (497 1/2 feet of rope ... I just carry it)
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To: Lorianne

Rush did a whole riff on this about two weeks ago...he even has promos made up...what took the sfgate so long to catch up????


7 posted on 11/12/2005 9:40:51 PM PST by paulat
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To: Lorianne
Barack Obama

LOL!

8 posted on 11/12/2005 9:42:56 PM PST by VeniVidiVici (What? Me worry?)
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To: Junior_G
The authors' list of Top 10 Ubersexuals includes George Clooney, Bill Clinton, Bono, Barack Obama, Guy Ritchie, Jon Stewart and others

...intended for use by stupid people praising stupid people. Would John Wayne be caught dead on this list? I think not.

A pathetic attempt at "reclaiming" masculinity for the leftist guilty-white-guy-want-to-be-accepted crowd.

9 posted on 11/12/2005 9:44:22 PM PST by sayfer bullets
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To: Lorianne

Rush from OCTOBER 11, 2005

Nothing New in Ubersexual

October 11, 2005

BEGIN TRANSCRIPT

RUSH: Okay, it's half mea culpa time and half going-to-cover-my-bets-the-other-way time. The person who confided in me long ago about the extramarital status of the rock 'n' roll super crooner Bono has just now sent me a clarifying note saying, "Ah, maybe that was just speculation. I wouldn't say it on the air."

I said, "Well, thanks for telling me this so many years ago -- definitively." But nevertheless I will retract it since I personally don't know it.

Frankly, it's rock 'n' roll. I can't imagine anybody being surprised, but that's compounding my error, and so I take that back, too.

BREAK TRANSCRIPT

RUSH: Folks, have you heard the new term "ubersexual"? Snerdley, you've heard it? I just heard it for the first time today. I know that there's metrosexual and heterosexual and homosexual, bisexual, animal sexual, trisexual, and all that, but I've not heard of ubersexual. Let me tell you what ubersexual is. Well, first, Snerdley, you tell me what you think it is. Oh, well, then! He says he doesn't know what it is, but (interruption). Okay, all you've done is heard the term. All right. Well, the definition for this -- we got three audio sound bites. Grab 15, 16 and 17 there, Mike. This is from the PR Newswire. So that should -- somebody is trying to create a new word here. Headline: "Bono, the Ultimate Ubersexual. Advertising Giant JWT Names Top Ten Ubersexuals - Men Who Ooze M-ness, Self-Awareness, and Self-Confidence (and Almost Always Get the Girl)." That's an ubersexual, and "J. Walter Thompson, the world's oldest advertising agency and the largest agency in America, has named the top ten men it defines as ubersexuals. These are men who embrace the positive aspects of their masculinity or M-ness (e.g., confidence, leadership, passion, compassion) without giving in to the stereotypes that give guys a bad name (e.g., disrespect toward women, emotional emptiness, complete ignorance of anything cultural outside of sports, beer, burgers, and athletic shoes). Marian Salzman, Executive Vice President, Director of Strategic Content, JWT Worldwide, points to ubersexuals in her new book, The Future of Men, as a significant segment of the young male demographic that advertisers and marketers too often overlook." Too often overlook? Too often overlook? There isn't one commercial on an NFL game that has anything to do with anybody who's over 12, including the beer spots. Anyway, let's go to the audio sound bites here because you'll find out who these people are. I mean, I've got the list here. Let's see what happens on the audio sound bites first. Who is this? Al Roker is interviewing Marian Salzman of JWT and Ira Matathia. They are the authors of this book, The Future of Men. Al Roker asks them, "What is an ubersexual?"

MATATHIA: Excellence.

ROKER: Excellence.

MATATHIA: Excellence in everything. Fine wine, good cigars, understanding the finer things. That's sort of quintessentially it.

SALZMAN: An ubersexual is actually that much more macho. He's more willing to go out with other guys for dinner. He doesn’t care what people think. He's not worried that people think he's gay. He knows he's straight, and that's all that matters.

RUSH: Gee. 'Til they got to there they were talking about me! I always worry if people are going to think I'm gay. Well, no, look it, fine wine, good cigars? That's me. Understanding the finer things, confident, rather go out with the guys for dinner, doesn't care what people think? Man, that's me. Let's keep going. So Roker says, "You like the people they selected on the lists. You like Bono. You have Bill Clinton, George Clooney. Are these the classic ubersexual men?"

SANTAGATTI: In Hollywood, when you become famous, you're pampered a little bit too much and you can lose your ubersexuality. You gotta make sure you don't get too many facials, too many manicures, and you carry your own luggage every now and then.

ROKER: You're talking basically the alpha male. We want the alpha male.

SANTAGATTI: Yes.


HUGHES: What women really want is the great guy. If you read what the ubermale [sexual?] is really supposed to be, I think Bono fits, because not only is he madly in love with his wife, capable to keep up a commitment, he's passionate about causes. He's outside of himself.

RUSH: He also has a mistress! They conveniently leave that out. That his wife knows about. She's cool with it. I guess that's part of being an ubersexual. Okay, and the final bite, Roker said (interruption). It doesn't (interruption). No, no, no. The ubersexual definition does not include having mistresses. That's the point. Bono snuck one in on them and they don't know about it, or they do and they're ignoring it. That's all I'm saying. Do you believe this is all to sell a book, this new term ubersexual? As though this is something new, this kind of guy is something new? They've got the definition right but the people on the list don't fit it at all. That's the problem. Wait 'til you hear the people on the list. The definition is right. By this definition, I'm one, and I'm sure when they think of ubersexuals, this pair that wrote this book, I would be the last person they would think to include on it. Here's the last question here. Roker says, "Final definition, what is an ubersexual?" He already asked that. Let's see what answer they give him this time.

SANTAGATTI: To keep it simple, the bottom line is, he's gotta be a provider. He's gotta be a woman -- a guy that a woman can rely on.

HUGHES: No, the bottom line is an ubersexual is a guy that -- that has a capability to be trusted, who's honest, who is respectful, and can make you a priority.

RUSH: You know, it just never ceases to amaze me. There's nothing new in any of this. In fact, this is what men were before feminism came along and neutered them! Feminism came along and neutered men. Men weren't supposed to be any of that. They were supposed to be sensitive or be in touch with the feminine side, and these liberal women married these guys and turned them into actual wimps, and, you know, the feminist movement's imploding, and women in the feminist movement want what is now being called the new man, the "ubersexual," which is simply what a man was before they came along and started changing basic human nature. Now, here is the list. You know what else amazes me about this? I don't care how long you live, how old you are, when in human history you lived, it seems like people are obsessed and preoccupied with finding the perfect mate. Does it not? I mean, they're writing advice books. The women magazines are writing advice books for 75-year-old women on how to find your perfect mate. There's nothing wrong with it. It's just so universal. Here's the list. Number ten on a list of ubersexuals is Jon Stewart. Number nine is Guy Ritchie. Number eight is Pierce Brosnan. Number seven is Ewan McGregor. Number six is Barack Obama. Number five is Arnold Schwarzenegger. Number four is Donald Trump. Number three is Bill Clinton. Number two is George Clooney, and number one is Bono -- and they have descriptions why each of these guys qualify.

Which one are you most curious about, Mr. Snerdley? Of the top ten that I read here that you'd like to know why they are ubersexuals? Which one? Trump? Okay, here's what they say about Trump: "Love him or hate him, Trump is a man who is certain about what he wants and sets out to get it, no holds barred. Women find his power almost as much of a turn-on as his money." Is this what feminism has become? None of that was supposed to matter. That was supposed to turn off. All of that was supposed to be a turn off, right, Dawn? All of it, especially the money, because you were to provide for yourself and you weren't supposed to be dependent. Who else? How does Guy Ritchie get on this list? He can't even make a movie that people want to watch. He married Madonna. Well, you can call it "marrying up." Guy Ritchie: "His masculinity is unquestioned even though he's married to one of the world's top music icons. (In fact, gravitating toward strong women tends to be an uber trait.)" Pierce Brosnan, Ewan McGregor. Who is Ewan McGregor? Was he in one of the new Star Wars movies or something? I don't even know who he is. Okay. Barack Obama. Okay, let's see what they say about Barack Obama. "At the DNC, he managed to marry sentimental love of family with a new face of patriotism. And he looks sharp in a suit." Oh, wow. Well, man, turn me on! Dazzle me with blindness. That qualifies Barack Obama, and here Schwarzenegger. Now, I love Arnold Schwarzenegger, don't misunderstand, but the LA Times, all these babes that he's out there pinching and groping and so forth, lawsuits and stuff? Well, that's what they're saying. It's the same type of people that now put him on the list. "He journeyed from body builder to mega movie star to politician, all the while keeping his shoes buffed and hair in place. He has succeeded in every challenge he's faced, and he has a Kennedy for a wife." No, no, no, no. It's not just rich or powerful. You've got to be, aside from Schwarzenegger -- well, Trump too -- you've got to be lib. Jon Stewart: "[O]utspoken without regard to what other people think (as evidenced by his skewering his hosts during this year's Advertising Week). He is supportive of women and pokes fun at himself in a self-deprecating way."

We're being led to believe here that these are all unique traits that only these ten guys have these traits, and these traits are nothing special. Pokes fun at himself? Outspoken without regard to what other people think? George Clooney "appreciates the finer things in life (including his villa on the shores of Lake Como), and he is strongly bonded with and loyal to a cadre of male friends. His timeless image has allowed him to rise from B-sitcoms to box-office hits, some of which he's directed and/or produced," and Bono: "He's global, socially aware, confident, and compassionate, and he commands a huge base of followers who are fans of his music -- and his humanitarianism. Is it any wonder rumors are swirling about a Nobel Peace Prize?" (interruption) Okay, you're getting-- (interruption). Who asked? Mr. Snerdley is getting an instant message from a female friend who wants to know where I get this information that Bono has a mistress. (interruption) She's outraged? (Laughing.) Well, unfortunately I can't tell her to go look it up. You know, you people are just going to have to trust me.

END TRANSCRIPT

Read the Article...

(PR Newswire: Bono The Ultimate Ubersexual)

http://www.rushlimbaugh.com/home/daily/site_101405/content/nothing_new_in_ubersexual.guest.html


10 posted on 11/12/2005 9:44:37 PM PST by paulat
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To: Lorianne
Ubersexual....

=====

Theese eest trick!! Eeets a code word! Wots it mean, Darlink!


11 posted on 11/12/2005 9:56:32 PM PST by Colonial Warrior (You can't tell how good a man or a watermelon is 'til they get thumped. Character shows when tested)
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To: birbear
whatever happened to being a good ol fashion "man".

They are still around.
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What We Are About To Do Here Is What The Good Lord Would Call A Cleansing of the Wicked. I Call It A Good Old Fashioned Texas Ass Kicking.
12 posted on 11/12/2005 10:02:47 PM PST by speed_addiction (And the Lord said, "Who shall I send? Who will stand for us?" Said I, "Here I am...Send me.")
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To: Lorianne
"The authors' list of Top 10 Ubersexuals includes George Clooney, Bill Clinton, Bono, Barack Obama, Guy Ritchie, Jon Stewart and others........."

By those examples it means worthless liberal idiot.

13 posted on 11/12/2005 10:08:59 PM PST by GregoTX (The only thing necessary for the triumph of evil is for good men to do nothing.)
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To: Lorianne
The authors' list of Top 10 Ubersexuals includes George Clooney, Bill Clinton, Bono, Barack Obama, Guy Ritchie, Jon Stewart

Uber-BARF

14 posted on 11/12/2005 10:27:38 PM PST by martin_fierro (< |:)~)
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To: fnord
The authors' list of Top 10 Ubersexuals includes George Clooney, Bill Clinton, Bono, Barack Obama, Guy Ritchie, Jon Stewart

And these "men" differ from metrosexuals, how?

15 posted on 11/12/2005 10:43:13 PM PST by two134711 (Haven't we learned by now not to trust the AP to tell the whole truth?)
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To: Lorianne
How long before "man" is fashionable?

I'm going to just wait it out until then.

16 posted on 11/12/2005 10:44:58 PM PST by M203M4
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To: Lorianne
To be followed soon by the Goobersexual.


17 posted on 11/12/2005 10:46:00 PM PST by JennysCool (Non-Y2K-Compliant)
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To: two134711

The authors' list of Top 10 Ubersexuals includes George Clooney, Bill Clinton, Bono, Barack Obama, Guy Ritchie, Jon Stewart
And these "men" differ from metrosexuals, how?

They're not the limp-wristed pretty boys running around getting manicures and facials and worrying about feng shue.

They're alphas. Liberals, but alphas. Half of clinton's support is that he has that bad-boy pheremone that makes women swoon, and the badder they are, the harder the women pant.

You either got it, or you don't. Gore tried to buy it, and failed. Kerry runs screaming into the night from them.

Hillary don't got it.


18 posted on 11/12/2005 10:53:03 PM PST by ByDesign
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To: Lorianne
Ubersexual????T ubersexual? What the he** is this someone who's doing potatoes????
19 posted on 11/12/2005 11:23:02 PM PST by kublia khan (Absolute war brings total victory)
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To: All
The authors' list of Top 10 Ubersexuals includes George Clooney, Bill Clinton, Bono, Barack Obama, Guy Ritchie, Jon Stewart and others whose growing sex appeal reflects a drop-off in metrosexuals' popularity, according to the writers, who say metrosexuals now seem high-maintenance, self-absorbed and overly dependent on women's fashion tips.

This has to be a joke.

For a moment, I thought we were talking about real men. You know, men who actually knew how to fix stuff and worked an honest day's labor to put food on the table.

Looks to me as if the ubersexual is a gold-plated metro-man.

20 posted on 11/12/2005 11:50:54 PM PST by AZ_Cowboy ("Be ever vigilant, for you know not when the master is coming")
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