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Breakfast pizza test underway (Testing The Peter Principle)
NBC-2 TV WBBH Florida ^ | Wednesday February 23, 2005

Posted on 02/23/2005 11:49:24 AM PST by sully777

LOUISVILLE, KY — Pizza for breakfast is nothing new. But Papa John's is testing something more than cold leftovers.

A Papa John's in downtown Louisville, Kentucky, is offering pizza omelettes and pizza pastries to the breakfast crowd. It's the only outlet in the country that's test-marketing the AM pizzas.

The pizzeria uses the same six-inch crust used at stadium concession stands. Customers can get a variety of ingredients in their pizza omelettes, including cheese, sausage, ham and green pepper.

Officials of Papa John's say if the marketing test works out well, the breakfast offerings could be expanded to other outlets.


TOPICS: Business/Economy; News/Current Events; US: Kentucky
KEYWORDS: coldpizza; promotionsrus; sameoldsameold
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1 posted on 02/23/2005 11:49:27 AM PST by sully777
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To: sully777
Instead of coming out with new products, they should improve the quality of their current products. Five years ago their pizzas were great, now they flat out suck.
2 posted on 02/23/2005 11:51:28 AM PST by FactsMatter (If you play World of Warcraft please freepmail me. :))
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To: sully777
This fills the only remaining hole in my culinary fantasies. Behold - it's pizza three times a day!

Now, if Coke would only make Breakfast Coke, I wouldn't feel weird about drinking it before noon.

3 posted on 02/23/2005 11:51:36 AM PST by Hank Rearden (Never allow anyone who could only get a government job attempt to tell you how to run your life.)
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To: sully777

Hmmmmmmm......too much of a good thing......


4 posted on 02/23/2005 11:51:47 AM PST by NRA1995 ("Yew jes' go and lay yore hand on a Pittsburgh Steelers fan & Ah think yer gonna fin'lly understand")
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To: sully777

They could easily use existing equipment to make handheld breakfast quiches like I had in Normandy. Very tasty and handy too.


5 posted on 02/23/2005 11:51:48 AM PST by Petronski (Zebras: Free Range Bar Codes of the Serengeti)
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To: sully777
Papa John's business is stagnating...they are looking to jumpstart it somehow.

BTW, CiCi's Pizza is the next big thing....looking forward to their public offering.

6 posted on 02/23/2005 11:52:04 AM PST by ContemptofCourt
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To: Hank Rearden

Breakfast Coke?


LOL . . . . I'd buy it.


7 posted on 02/23/2005 11:52:27 AM PST by Petronski (Zebras: Free Range Bar Codes of the Serengeti)
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To: sully777

There's a pizza place here in downtown Boston that's been doing the breakfast pizza thing for awhile.


8 posted on 02/23/2005 11:53:09 AM PST by rockabyebaby (What goes around, comes around!)
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To: sully777

Papa John's is still better than Domino's or Pizza Hut. Plus, you can order pizza online.


9 posted on 02/23/2005 11:54:00 AM PST by Doohickey ("This is a hard and dirty war, but when it's over, nothing will ever be too difficult again.”)
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To: Hank Rearden

>>>Now, if Coke would only make Breakfast Coke, I wouldn't feel weird about drinking it before noon.<<

don't feel weird, caffeine is caffeine no matter what form it takes, hot or cold!


10 posted on 02/23/2005 11:54:23 AM PST by rockabyebaby (What goes around, comes around!)
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To: sully777
I had this idea almost 15 years ago, when I was delivering pizzas at college. Use a cream-based instead of tomato-based sauce, and have toppings include cheese, scrambled eggs, ham, mushroom, bacon, peppers, onions, etc. As a college kid, I would have loved a breakfast pizza, especially on "big game" football Saturdays.
11 posted on 02/23/2005 11:54:36 AM PST by kevkrom (If people are free to do as they wish, they are almost certain not to do as Utopian planners wish)
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To: sully777

Uh, what's so new about pizza for breakfast?


12 posted on 02/23/2005 11:54:47 AM PST by Enterprise (President Bush thought Wead was a friend. Turns out he was just a big fat tape worm.)
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To: FactsMatter

Which is a shame, because the company is good. My wife just took our girl scout troop to a local Papa John's this week for a tour, and PJ's was great...let the kids all make their own pizza, toss pies, and gave them coupons for free pizza.


13 posted on 02/23/2005 11:54:56 AM PST by ContemptofCourt
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To: Petronski

There's alot of people that start their day with Coke.

Oh, I'm sorry-you meant Coca Cola


14 posted on 02/23/2005 11:54:58 AM PST by 5Madman2 (DemocRATS are Vermin)
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To: sully777

That's been going on around Buffalo for years.


15 posted on 02/23/2005 11:55:27 AM PST by b4its2late (This is like deja vu all over again.)
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To: ContemptofCourt
Pizza capitol of THE WORLD!

Wooster Street, New Haven, CT.


16 posted on 02/23/2005 11:55:33 AM PST by Puppage (You may disagree with what I have to say, but I shall defend to your death my right to say it.)
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To: Hank Rearden
Now, if Coke would only make Breakfast Coke, I wouldn't feel weird about drinking it before noon.

It's grrrreat on Frosted Flakes !!

17 posted on 02/23/2005 11:56:51 AM PST by Freebird Forever (Support your local gunsmith.)
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To: Enterprise

"Uh, what's so new about pizza for breakfast?"

I agree, been doing it for years at home.
And I have to confess, Kellog's Frosted Flakes are great for dinner, too. They're GREAT!!!


18 posted on 02/23/2005 11:58:31 AM PST by rawhide
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To: sully777

I lovvvvvve left over cold pizza.


19 posted on 02/23/2005 11:58:39 AM PST by Drango (NPR/PBS is the propaganda wing of the DNC.)
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To: Hank Rearden
Now, if Coke would only make Breakfast Coke, I wouldn't feel weird about drinking it before noon.

Rum sold separately.

20 posted on 02/23/2005 11:58:46 AM PST by Huck (I only type LOL when I'm really LOL.)
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