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Exposing the DNC’s Viral Marketing Strategy
08/27/2004 | mnehrling

Posted on 08/27/2004 1:38:36 PM PDT by mnehring

Have you noticed similar political comments strewn through message boards around the Internet? Do you think it is ironic that many average folks seem to come up with the same thoughts? This is no coincidence! In 2004 the Democratic party is capitalizing on the newest marketing trend, viral marketing. Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.

http://www.wilsonweb.com/wmt5/viral-principles.htm

This is not happenstance either. I have been an almost religious lurker on DNC message boards and have even sat in on party strategy conference calls, thanks to some of my Democrats for Bush friends forwarding e-mails invites to me. I noticed about six months ago comments coming up about some new strategies the DNC was planning and ways to maximize these social engineering techniques learned from viral marketing firms.

The following are just a few of the current viral marketing and social engineering strategies the DNC is using and ratcheting up to levels never seen before:

o Fake Blogs- Have you noticed the consistency of the messages many bloggers have, especially from the hate-Bush crowd. There is actually a group of Democrats who are creating hundreds of fake blogs, each with a unique identity, repeating the same message. Many of these blogs have even inspired news editorials. Read any articles by Molly Ivins lately?

o Urban Legend E-Mail Campaigns- We have all received e-mails with some, completely false urban legend, such as the President closing hospitals or cutting vet benefits. Typically these were sent by someone you knew, and received by someone they knew. The hope behind these e-mail campaigns is not to alert people of facts, but instead to spread as much doubt as possible, even though it is spread by obvious falsities.

o Message Board Artists- The message board ‘artists’ main goal is to, according to DNC strategy, is to frequent common right-wing sites, such as the Free Republic, and post comments or the aforementioned urban legends. The focus is to create splits within the Republican ranks. There is a focused effort to create rifts in the Republicans by bringing up issues, such as immigration or balanced budget, that they know are hotspots and could cause many Republicans to doubt the party and possibly not vote. These artists even frequent non-political sites inserting comments here and there, spreading the virus of their lies.

Be aware that the entire focus of this viral marketing strategy is to have the threads of doubt spread throughout the voting public. They don’t care if the information is false. To the left, it is all about power.

Be aware of these strategies, and instead of ignoring them, fight! Do not let urban legends go unchallenged. Challenge message board posters who you know are wrong. Use truth to challenge the lies. Lets keep this thread going with any and all suspected dirty marketing tricks. Knowledge is power. It is time to expose the lying left!


TOPICS: Constitution/Conservatism; Editorial; Miscellaneous; News/Current Events; Politics/Elections
KEYWORDS: democrat; democratsarescum; democratscheat; dnc; marketing; strategy
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1 posted on 08/27/2004 1:38:37 PM PDT by mnehring
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To: mnehrling
To quote Gertrude Stein: "Interesting if true."

(steely)

2 posted on 08/27/2004 1:42:32 PM PDT by Steely Tom
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To: Steely Tom

This was from my own research, however, it is easy to find references to this:
http://www.politicalinformation.com/features.html


3 posted on 08/27/2004 1:44:20 PM PDT by mnehring (YP4W)
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To: mnehrling

Yep my local paper is full of letters with the DNC talking points. Bush sat for 7 minutes, Iraq is for oil or Daddy, tax cuts for the rich, he ruined Clinton's sterling economy and yada, yada, yada, same old, same old. Some are from the usual local liberal suspects but most seem to be first time writers, no doubt a paid part of this campaign


4 posted on 08/27/2004 1:45:10 PM PDT by this_ol_patriot
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To: this_ol_patriot

Some may be paid DNC members, others could be those 'infected'. The main point of viral marketing is to start the virus, and let the gullible pass it along.


5 posted on 08/27/2004 1:46:44 PM PDT by mnehring (YP4W)
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To: Jim Robinson; Bob J; Interesting Times; Flyer; MeekOneGOP; Alamo-Girl

Joseph Gobels is alive and well and on the DNC payroll. Be careful out there fellow FReepers.


6 posted on 08/27/2004 1:48:05 PM PDT by anymouse
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To: mnehrling

GRAVITAS......

old news, new package


7 posted on 08/27/2004 1:48:38 PM PDT by bert (Peace is only halftime !)
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To: All

I would like to emphasize the point that a main strategy (one that they kicked up a few notches last month), is not to pass along Democrat talking points, but instead to pass along modified Republican talking points that are reworded to create rifts in the Republican faithful. This is their biggest push right now.


8 posted on 08/27/2004 1:49:43 PM PDT by mnehring (YP4W)
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To: mnehrling
I wasn't questioning your honesty. Its just that I haven't received any e-mails with misleading information about Kerry or the President. And I don't follow the goings-on of the blogosphere.

My emphasis was on the "Interesting" part, not the "if true" part.

If it is true that you have picked up on an actual phenomenon, then this is one part of the left's counterattack against the new media (specifically the internet), which has hurt them so badly in recent days. They are apparantly going to try to muddy the waters by spewing all kinds of misinformation and disinformation into cyberspace in an effort to diminish its power.

This strategy will only increase the value of FreeRepublic (and whatever other similar sites exist, although I admit I know of none). Because FR is moderated by responsible people who care about the truth, it will serve an increasing role as a gatekeeper and truth filter.

I didn't mean any offense to you personally.

(steely)

9 posted on 08/27/2004 1:51:45 PM PDT by Steely Tom
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To: mnehrling
I have been an almost religious lurker on DNC message boards

Hope you're getting paid. I question the timing of this story.

Seriously, "viral marketing" is a meme with infinite definitions. Nothing more than a new tactic, nothing more. Agitprop is an old game.

10 posted on 08/27/2004 1:52:29 PM PDT by JerseyHighlander
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To: mnehrling

As long as these "viral messages" spread lies, we will win with the truth.

How about some viral message truths from our side?


11 posted on 08/27/2004 1:53:53 PM PDT by Captiva (DVC)
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To: Steely Tom
No offence at all. I just wanted people to be aware of this. I also forgot to include one important point you may have seen.

Article Passing. Articles, such as the tripe written by Molly Ivins, are passed along and photocopied. One person may pick up a copy of an article at their local DNC hearquarters, union office, teacher's lounge, etc. The article is so 'interesting' that they would most likely want to share that article. I have even received some of these from my very left leaning in-laws who always seem to find the articles in a teacher's lounge... Hmmm, gotta love the teacher's unions.
12 posted on 08/27/2004 1:55:50 PM PDT by mnehring (YP4W)
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To: Steely Tom

This probably started the same time as the Democrat "seminar caller" phenomenon on talk radio.


13 posted on 08/27/2004 1:56:08 PM PDT by spycatcher
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To: mnehrling; spycatcher; JerseyHighlander
When you think about it, "viral marketing" is really a pathetic gesture. And, as JerseyHighlander has observed, nothing new.

In a way it is sort of like spam, and no more effective in the long run. Its like those PETA people who lurk outside theaters in which The Nutcracker is playing and try to hand out scary literature to children. Really a pathetic desperation play, more a signal of how close to madness the swing of history's pendulum is driving these folks.

As has been said so many times by so many people, the internet is huge. It is changing everything, including the terms of the deal the left made with the media long ago.

Think about it. Liberalism is based on a fantasy view of the world, of reality. It really exists only in the world of words and pictures and ideas. The media consists entirely of words, pictures, and ideas, and therefore is the only place that liberalism can really take root. Which it has.

The internet is an antidote to this.

I wonder if the left will figure out a way to take over and subvert the internet the way they have with the old media. They're thinking about it; you can take that to the bank.

(steely)

14 posted on 08/27/2004 2:09:43 PM PDT by Steely Tom
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To: All
Another strategy that a post just reminded me of. False Anger We all have seen message board postings where a very long article is posted trashing the president, then near the bottom is one tiny comment about how wrong the author is. The point of some of these posts is not to trash the article but to get the article read. Again, planting the seeds of doubt and spreading false messages.
15 posted on 08/27/2004 2:11:42 PM PDT by mnehring (YP4W)
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To: Steely Tom
Tom, This is not just an internet problem. There are Viral Marketing firms that have been hired in large cities to have people go to book stores and coffee shops and just chat, slowly turning the conversation to some anti-Bush rhetoric.
While the concept is not new, what is new is that this has been taken to a professional level with marketing specialists hired to run these ‘marketing campaigns’.
Those who are as blatant as your PETA example are rank amateurs in this skill. If you know they are PETA, then they have failed. No one in their right mind would take PETA seriously. If, however, you neighbor, co-worker, or even family member makes a comment, some may be more likely to give it more of a thought.
16 posted on 08/27/2004 2:16:43 PM PDT by mnehring (YP4W)
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To: mnehrling
There are Viral Marketing firms that have been hired in large cities to have people go to book stores and coffee shops and just chat, slowly turning the conversation to some anti-Bush rhetoric.

Man, that is truly bizarre.

I don't know what to make of it. It sounds like an absolute desperation play, based on a misreading of human nature.

I can't wait to see how it plays out.

Why doesn't Proctor and Gamble market Crest toothpaste this way? Why doesn't Budweiser? I don't know... maybe they do!

(steely)

17 posted on 08/27/2004 2:23:18 PM PDT by Steely Tom
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To: Steely Tom

Actually they do..
There was a segment on Dateline or 20/20 (cannot remember which) about six months ago about a couple of these firms. They marketed everything from Vodka in a bar to movies in bookstores and on the net. They even hired kids to post positive messages on the net about some anime movie. I will try to find a link to this.


18 posted on 08/27/2004 2:26:55 PM PDT by mnehring (YP4W)
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To: mnehrling

OK, I lied, it was 60 minutes and it was almost a year ago...

http://www.cbsnews.com/stories/2003/10/23/60minutes/main579657.shtml?CMP=ILC-SearchStories


19 posted on 08/27/2004 2:33:51 PM PDT by mnehring (YP4W)
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To: mnehrling
There are Viral Marketing firms that have been hired in large cities to have people go to book stores and coffee shops and just chat, slowly turning the conversation to some anti-Bush rhetoric.

If this is true, then the marketing firms are getting paid for nothing. Think about it, what kind of people hangout in coffee shops? Liberals do. Conservatives can usually be found at work, not killing time lounging around a coffee shop.

So in essence, the DNC is paying a marketing firm to "preach to the choir".

20 posted on 08/27/2004 2:44:19 PM PDT by been_lurking
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